WebMatrix - A New Tool From Microsoft for Better Digital Marketing Campaigns

In January 2011, Microsoft launched a new web development tool named WebMatrix. According to the officials at Microsoft, this tool is designed to enable web developers of different skill levels, to create, customize and publish websites, for digital marketing purposes or otherwise.

With WebMatrix, the process of developing a website for a digital marketing campaign has never been simpler. WebMatrix is an all-inclusive development platform that is, best of all, free of cost. Through this tool, web developers can use open source web applications, built-in web templates, or code, to begin creating a website.

Create A Website: Developers need to download and install WebMatrix, using the Microsoft Web Platform Installer, to begin creating a website for a digital marketing campaign. This short process can take less than five minutes. Once you have installed WebMatrix, it is very simple to acquire and install the latest versions of your preferred free web applications such as WordPress, Joomla!, DotNetNuke and Orchard.

Customize A Website: All tools and features required to create the website can be found in the single unified interface of WebMatrix. You won't have to switch between multiple applications to do regular web development jobs. WebMatrix allows digital marketing specialists who want to make changes to a website, to easily edit files, manage the database and modify server settings.

Publish A Website: When the web content for a particular digital marketing campaign is ready, WebMatrix offers a hassle-free method to unveil your website globally. Users can visit the hosting gallery to select a hosting provider that will run your website efficiently, while allowing your digital marketing company to publish content directly from WebMatrix.

WebMatrix combines a web server, database and programming framework, enabling users to code, test and deploy both ASP.NET and PHP applications at the same time. It also contains built-in SEO features to enhance your digital marketing campaign.

Digital marketing experts can run an SEO report through WebMatrix, to learn how to increase the visibility of their websites for search engines. According to Microsoft, the product "provides clear guidance on how to make your site better, and even offers to take you right to the file in your site, you need to fix".

S. Somasegar, the Senior Vice President of the Developer Division at Microsoft said, "Our web platform offers a complete ecosystem of products, partners and technologies all aimed at helping developers succeed on the Web". He elaborated that Microsoft has nearly 40 open source application partners that are supporting their WebMatrix product. With more people wanting to build, publish and manage a website, WebMatrix offers everyone an easy-to-use solution to get their websites online. Currently, WebMatrix is available in nine languages.

Qudos Digital is a leading digital marketing consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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