Web embedded TV; a new dimension in digital marketing

There is a constant struggle going on in the digital marketing to make web and TV, one single unit. With web enabler cell phones, consoles; these are hints towards web converging with TV. Google the biggest digital marketing search consultancy is heading towards into this new world of information.

While making an announcement of Google TV, management at Google consultancy seems very optimistic about the execution of this plan. The union of web and TV will be a new milestone towards digital marketing. While watching any TV show, consumer will have a freedom of searching their favorite shows on web simultaneously. This will become possible after the installation of Google chrome in TV sets. Internet will enable TV to become more like a full entertainment mode not just simple TV. The experience of watching funny video from you tube and any favorite song from web will on big screen will be an amazing experience. With back and forth scrolling down capability, the convergence of web and TV will open a new information and entertainment chapter in digital marketing. Product manager TV at Google, Mr. Salahuddin Chaudhary shared his experience while breaking news of Google TV Merger.

With a freedom of watching any program well in advance, plus how one would feel when Google becomes TV screen. If Google makes this idea worth adopting for all, then the concept is amazing in the world of digital marketing. The combination of internet with TV can make Google the unique dealer of consumer electronic device.

Google wants to keep all CEO's of different but related industry abreast of about this innovation taking place in digital marketing. They called about seven top management personnel's from electronics, technology, retail, and media. In order to reach consumer at it's early, by this fall; Google has even negotiated with companies dealing with electronics like Logitech and Sony to allow working of Google enabled TV. This way TV of Google will be installed along normal TV sets. Google wants to display their TV's exclusively on Best Buy Shops.

Google has an urge to reach all and sundry thus they plan to come up with variety, Google box for all who don't want to get a new TV set and blue-ray for others. CEO best buy Bryan Dumn sees the idea of Google, a novel one for digital market. Google TV works on Android which may afterwards allow agencies to develop applications which could actually work on Google TV thus give liberty of downloading and purchasing online. If Android becomes crucial for the running of Google TV, electronic consultancies will be left with no other option other than its adoption.

At one side Google wants to compete with Apple's dominance in the digital marketing in the mobile market and knows that if it succeeds, can be the big competitor for Apple. The idea needs well planning for its better execution because action counts more than words. Google TV if works for Google can be very profitable for the company.

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