Using QR Codes For Digital Marketing Purposes

The launch of QR code technology is bridging the divide between online and traditional marketing. QR code stands for quick response code. It is a square shaped piece of 2D bar code, which when scanned with a mobile device, reveals some interesting information. Over the past few years, more and more digital marketing experts have begun using QR codes to connect their offline marketing initiatives with the online world.

Some of the merits of QR Codes are:

. They send website traffic from traditional advertising avenues like magazines, signboards and television, to the ecommerce website of a small business. For instance, instead of asking users to visit a printed URL in a magazine ad, a company can simply print a QR code. When a reader scans this code with their smartphone, they will be automatically taken to the URL, you want them to visit.

. They allow companies to add extra information about their product, in a small space. For example, instead of spending a huge amount of money on printing a half page information-rich ad, just print a small ad with a QR code that contains the additional product information.

. They offer discounts and special offers that can lead to immediate online sales.

. The success of a digital marketing campaign can be easily tracked through services such as Bit.ly. Such services enable digital marketing professionals to monitor how their QR codes are being used.

Today, digital marketing experts are using QR codes in almost every industry. Some of the brands that have become famous for using QR codes in print campaigns are Ralph Lauren, Louis Vuitton, The National Football League, Ford Motor Company, and Best Buy. If you look around you, you will also see QR codes on posters, leaflets, television commercials and city signboards.

Using QR codes in your digital marketing campaigns can help drive new customers to your corporate website, generate more leads and enhance your conversion rates. There are a wide variety of ways, through which QR codes can be used to bridge the gap between traditional advertising and digital marketing. Use your imagination to devise a way that is best suited to your products, industry and business goals. Create a digital marketing tactic which will enable you to stand out from the crowd, and drive the right kind of traffic to your website.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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