Use Of QR Codes In Digital Marketing

Anywhere you go, you are sure to see a QR code. Most of the biggest brands today, like Ralph Lauren, Louis Vuitton, The National Football League, and Best Buy have used these 2D barcodes in digital marketing campaigns to bridge the gap between traditional marketing avenues and online media. QR codes are usually small square-shaped black-and-white designs, which can be scanned by a mobile phone, to reveal specified information. They are generally placed on magazine ads, TV commercials, signboards, posters, marketing leaflets, websites and many other places.

Two digital marketing examples of effective use of QR codes are mentioned below:

. Geico: This auto-insurance company created direct mailers for targeted customers, with QR codes printed on the envelope. The marketing material within the envelope contained clear instructions informing the customer about what QR codes are, how they should use it, and what they would gain in return.

. Ralph Lauren: This designer clothing company printed QR codes in fashion magazine advertisements, which linked to its online shopping site. This digital marketing tactic transferred interested customers who simply viewed the ad, to a strong conversion funnel.

Making Use of QR Codes in Your Digital Marketing Mix

The use of QR Codes for marketing purposes can help you acquire more customers, generate more leads and enhance conversion rates. The possibilities of how you use QR codes to connect traditional marketing to digital marketing are limited only by your creative ability.

Below are some interesting digital marketing ideas, which you could use:

. Add a QR code to a marketing leaflet that takes prospective customers to a one minute welcome video on YouTube. This video should have annotations that direct customers to appropriate sales funnels.

. Post a QR code on a public signboard, in which a link to a Google map is embedded. This map gives customers info about the brand's retail stores that are nearest to them, so that potential customers can visit the location ASAP.

. Add a special offer or discount within a QR code, which customers can take advantage of when they present their mobile phone to the sales person, when checking out.

To summarise, QR codes are increasing in popularity because they offer companies an effective channel for collecting immediate sales conversions from traditional marketing activities. With businesses around the USA adding QR codes to their digital marketing mix, the United States Postal Service has begun offering a special postage discount during the months of July and August 2011.

QR codes also help direct mail marketers save money on postage costs. Just include extra information about the product/service you are selling within the small QR code, and reduce the weight of the sales letters you are sending.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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