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    Home > News > Three Digital Marketing Tactics To Benefit From Siri

29^th Nov 2011 | Author: Maria Appleton

Three Digital Marketing Tactics To Benefit From Siri

In October 2011, leading device manufacturer Apple launched a new version of their mobile operating system, dubbed iOS 5. This update included the integration of a new voice-operated personal assistant named ‘Siri’, which enables you to ‘tell’ your mobile phone to do things like set reminders and send text messages. In addition to this, Siri also helps users run searches for almost any type of data, using third-party services like Google, Yelp and Wolfram Alpha.

Conventionally, SEO meant search engine optimisation. However, the launch of Siri has led many digital marketing professionals to refer to SEO as Siri engine optimisation. While the basic technology used by Siri is not really novel, the fact that it is possible to integrate Siri with devices other than the Android is expected to result in a significant increase in volume. Here, most digital marketing specialists are wondering how Siri will affect their digital marketing campaigns, especially their optimisation efforts.

Below are a few digital marketing tactics that marketers should definitely consider, if they wish to use Siri to their advantage:

• Local Search: A large number of the searches run from smartphones are location specific, such as finding a gym or locating a dentist. Siri often uses visual data from sites like Google Maps and Yelp to make the search more useful to the searcher. Hence, if digital marketing professionals want their client to be found through Siri, they should ensure that the client is listed on these sites, and their profile is fully optimised with info about street address, telephone numbers, photos, reviews and ratings.

• Schema tags for structure data: When a person runs a verbal search through Siri, the software attempts to analyse the meaning behind the spoken words, and provide an accurate answer. For example, if you ask for dentists in London, Siri may check Google and return suggestions using Google’s Local Business schema tag for dentists. As Rich Snippets is also combined with Google's result pages, it may be helpful to also add schema tags for one’s telephone, address and opening hours.

• Long tail key phrases: With Siri, users can run searches using more ‘natural’ sounding language, instead of carefully typing out long queries. As various digital marketing studies have proven that long-tail keywords usually result in higher conversions, it is crucial that digital marketing professionals analyse statistics coming from mobile search, so that they can identify trends, and optimise accordingly.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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