Ten Common Errors Made By Digital Marketing Specialists

Digital marketing professionals often spend plenty of time reading up on digital marketing best practices. However, they often fail to find out about obvious things they may be stumbling upon while doing their job, which may eventually affect the success of their digital marketing campaign. Here are some of these tripping points:

1. Failure to integrate online campaigns with offline ones: It is important to collaborate with and request insights about other marketing elements from other departments. This includes information regarding print ads, television commercials, customer service calls and retail store sales.

2. Consistency in branding: Companies should consider investing in a style guide for their digital marketing efforts, to ensure consistency of the brand across various websites. This includes logos, slogans, taglines, fonts and so on.

3. Creative refreshes: Together with their ongoing optimisation efforts, digital marketing professionals should consider testing and rotating new ad creatives, contests, special offers and inventory changes, according to different seasons.

4. Get social: Marketers need to stop viewing social media through old media goggles, and begin engaging with prospective customers. One can first read about the success of other companies, before deciding to proceed further.

5. Advance social media announcements: If you are planning to have a contest or special seasonal offer, begin creating buzz about it through social networking websites, way before it is actually announced.

6. Analytics access: Historic website performance and other insights can give loads of information about the success of your digital marketing strategy, helping you to make prudent decisions.

7. Partner with the IT department: The IT department helps you place tracking tags, launch new pages, manage email and so on. Always keep them informed about your digital marketing needs in advance.

8. No post-campaign planning: Many digital marketing campaigns are a series of short-term unrelated programmes, which often leave the consumer hanging. Hence, ensure that all campaigns are part of a wider, long-term plan.

9. Implement SEO recommendations: While many organisations invest in getting SEO recommendations to help increase traffic, very few are actually put into practice. While it may not always be possible to apply all recommendations, digital marketing professionals should aim to employ as many as they can.

10. Time for internal reviews: It is important to allocate sufficient time for conducting a through internal review, to get useful insights.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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