Showing Digital Marketing Customers That You Care

It is crucial for digital marketing experts to show their audience that the company cares for them, and values their patronage, and time spent. It is also vital to understand that many people on social media sites, prefer to be anonymous, and do not seek public recognition. Such fans are known as 'lurkers', and digital marketing specialists should find ways to respect their privacy, while keeping them engaged.

Some ways of doing this are:

. Featuring a 'customer of the week': You can consider highlighting a customer or follower, for a week, fortnight or month. If you wish to use their photo, especially if they are a child, you will first need to get permission. For example, the photo gallery on the Oreos Facebook business page, where photos of selected customers munching on Oreo cookies are displayed, every week.

. Interviewing followers: Create a set of digital marketing questions, and begin speaking to your followers. The questions you ask should be consistent, over all interviews, with the discussion being live or recorded, text or video, depending on what is best for your brand. For example, each month, Lion Brand Yarn features an interview with a customer, who has used their yarn to make a crafted item.

. Allow your fans to show off: Most individuals like to boast about their victories, to a larger audience. Allow your loyal fans to share their achievements with other fans, especially if they pertain to the product/service you are promoting. This is an awesome way to display empathy for people in your circle.

. Ask for tips: Give your customers a digital marketing platform, where they can be called an expert. Here your fans will have a great opportunity to offer tips about using your product, which will generate more interest in your brand, and correspondingly improve sales.

. Answer questions: Use your Facebook fan page like a forum, where fans can post questions, as well as answer questioned posed by other customers. These questions can be gathered through website enquiries, retail stores, your call centre, and so on. Such question-answer posts can later become the basis for creating high quality digital marketing content for your main corporate website.

Tracking Your Achievements

Just like other digital marketing initiatives, it is crucial to analyse if your digital marketing tactics on social media sites are effective in achieving business goals or not. Below are three metrics which you should consider while making such an analysis:

. Size of audience: How many individuals are viewing your digital marketing communications, and visiting your retail stores?

. Social sharing: How many times do your fans share your digital marketing content with their friends? How are fans interacting with your page, and how much time do they spend there?

. Social sharing: How many times do your fans share your digital marketing content with their friends?

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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