Seven Great Ideas To Improve Your Digital Marketing Strategy

As digital marketing experts begin planning their online strategies for spring 2011, here are seven awesome ideas, based on our conversations with leading professionals in the digital marketing field.

Emphasis on social media: When we asked marketers what digital marketing service they would remove from a campaign basket, if forced to do so, most people suggested social media platforms. Though most marketers always propound the benefits of SMM, these same experts do not consider it to be a top priority. In fact, most feel that SMM could divert attention from other key digital marketing activities like web development, SEO strategy and email marketing.

Forget about privacy: Recently, the news media has been abuzz over privacy issues faced by Facebook users. However, when it comes to companies, we have more to gain by being open about our business, than by trying to guard our privacy. It helps to be a real person who connects intimately with business partners and customers online. The lasting relationships created through such connections can bring better business opportunities in the long term.

Hold your investment in mobile apps: Smartphones are flying off the shelves, as more and more people begin to use the Internet while on the move. This has led to many companies creating mobile apps for their customers. As this is a new digital marketing medium, it would be better for marketers to let those with big budgets invest in apps first, before joining in when the path becomes clearer.

Overuse of analytics: Tools like Google Analytics give us useful facts about website visitors. However, it is important for digital marketing experts not to trust analytics blindly. Other parameters like creativity, emotional response and customer psychology should also be considered for a better perspective.

Google Real Time Search: This service enables users to search through newly added social updates, news articles and blog posts. As Google is in the process of figuring out how to serve results, it would take some time to learn how to attract customer attention through this service. You can continue tweeting to occupy your customers; just don't expect it to get you better search engine visibility.

Get something unique: Discover what your customers are really searching for, and create content that provides that value to them. Once you have some really good content, you can share it on your social media profiles. If you don't have good content, then avoid watering down your brand by offering irrelevant subject matter.

Knowledge: There is no single idea, tool or tactic that can be considered the most useful. It is vital to constantly keep yourself abreast of new digital marketing developments to enhance your decision making ability. Remember, there is a massive difference between completing a task, and a completing a task properly.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

Digital Consultancy

Analytics Online Brand Management Conversion & Usability Digital Strategy SEO Consultancy Training & Recruitment

Contact Us

Qudos Digital
70 London Road,
Twickenham, London TW1 3QS
Tel: 020 8891 2077
Fax: 0845 280 0338
Email: info@qudosdigital.co.uk