Seven Digital Marketing Strategies For Mobile Advertising

Before a digital marketing professional begins conducting mobile marketing activities, it is important for them to clearly define business objectives, target audience, and related metrics. Below are seven mobile marketing strategies to help them out:

1. Importance of search: Prospective customers should be able to locate your store, whether they are at a restaurant, hair salon, shopping mall, or other place. The key to effective digital marketing on smartphones is ‘visibility’. This means making use of search related services such as Yelp, Google Maps, and Facebook Places. According to a study by eMarketer, a leading digital marketing research agency, mobile search advertising is estimated to increase by around 60 percent in 2011.

2. Connectivity to social media networks: Smartphones enable users to connect to various social networking websites like Facebook and Twitter, while on-the-go. This means that customers can receive digital marketing messages from social media sites both in real time, as well as asynchronously. Further, mobile devices can be used for checking-in to establishments, and receiving special offers.

3. Getting people to check-in: When it comes to location-based services, most digital marketing specialists concentrate only on top players like Facebook Places, Foursquare, and Scvngr. However, it is important to look beyond these sites, and include related services like Yelp and Google Maps, within your mobile marketing mix. A great way of keeping your customers engaged is to offer mobile coupons and text messages, enticing them to re-visit your establishment.

4. Better product information: Mobile phone commerce isn't just about ringing a friend for a product recommendation, but also takes comparison shopping to the next level. Last year’s recession, and the frugal mindset of people, could result in customers picking your competitors products, if they learn of better deals through their smartphones.

5. Using text messages: Today, it is not just teens who use text messages as a form of communication. Many adults have begun texting, partly due to their children insisting, and partly because it allows them to multitask, without anyone hearing. For digital marketing professionals, text messages enable time-critical updates to be sent, such as bank information, daily deals, and special offers.

6. Mobile applications: As smartphone usage grows, the number of mobile apps is also growing in large numbers. The digital marketing challenge here is to break through the clutter, by creating an engaging feature, which encourages users to download your app.

7. Improve the user experience: Even though most websites are accessible on smartphones, they may be difficult for mobile phone users to read and navigate. Hence, it is important to create an accessible, mobile phone optimised version of your site.

Remember, the sooner you begin conducting digital marketing activities for smartphones, the more advantage you will be able to squeeze out from this medium!

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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