Seven Advanced SEO Tips For Improving the Reach of Digital Marketing Campaigns

Digital marketing specialists who are looking for ways to better the reach of their campaigns will find this post useful. This article lists seven advanced SEO techniques, which digital marketing experts should ensure are followed by web developers, while building a client website.

1. XHTML Validation: When you validate the code of your website, you ensure that it will display properly in future browsers, and work with related software. The use of special features on your website may make it difficult to achieve 100 percent validation. You should still try to validate a majority of your code, so that search engine spiders can easily locate the text that you want indexed. Digital marketing specialists can check if XHTML code is properly validated at validator.w3.org.

2. CSS Validation: Cascading Style Sheets or CSS are external files that determine the look and formatting of a website. It is important to validate the CSS code of a website to future-proof it, and ensure that the website is accessible to all. Digital marketing specialists can check if CSS code is properly validated at jigsaw.w3.org/css-validator.

3. Page Loading Time: Google has recently begun checking page load times, while ranking them. Digital marketing specialists can ensure better search engine rankings by asking web developers to use file compression software like Gzip to reduce the file size of all pages with JavaScript and CSS. Another good strategy to reduce page loading time is to sort out the cache.

4. Server Speed: The server on which your website is hosted can have an impact on the speed of your website. Digital marketing specialists should analyse server speed to see if it would affect search rankings. If the server speed is found to be too slow, shift the website to a faster server.

5. Page Size: Page sizes are linked to page speed. Digital marketing experts should check that the page size for each web page is under 100kbs. This could be done by reducing the size of images, removing flash animations and limiting JavaScript. A simple way of reducing image size without compromising on image quality is by changing the image format (change bmp to gif, and jpeg to png).

6. Limit Outbound Links: Websites that have too many outbound links could be penalised by Google for being a potential spam website. Hence, digital marketing experts should check that the amount of outgoing links is beneath 50, with a maximum of up to 70.

7. Verify Website: Verification on search engines like Google, Yahoo and Bing can help get your website indexed much faster. Digital marketing experts should ensure that web developers complete the necessary verification process, like entering a particular verification code, or uploading a verification file to the concerned directory.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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