Recent Digital Marketing Announcements Made By Google and YouTube

As social networking channels continue on their evolution streak, the digital marketing opportunities for companies are bound to increase. The new developments in the social media field are expected to allow digital marketing specialists to connect more deeply with their targeted audiences, at more frequent intervals. In November 2011, Google and YouTube made key announcements, which not only highlighted vital trends in the social media sphere but also expounded great opportunities for digital marketing specialists.

Video-sharing giant YouTube made a recent announcement that they will be entering into premium content, by launching a hundred niche content channels in partnership with leading digital marketing brands (such as beverage maker Red Bull), as well as media giants and popular celebrities. YouTube’s foray into premium content does not come as a surprise, as they have made it known that users upload more than 24 hours of content, every 60 seconds.

In fact, the number of viewers on YouTube is larger than that of network primetime television, with more than four billion views per day. In addition to this, YouTube has become sort of like a search engine, with users running billions of video-related searches everyday. As a matter of fact, YouTube has become sort of like the second largest ‘search engine’, with people running more search queries on it than on Yahoo. Leading digital marketing experts believe that with the launch of premium content, YouTube will increase its already significant audience, even further.

Google also lately announced the introduction of its new Google+ brand pages, which they have named ‘+Pages’. We had written about this new feature, which is similar to Facebook’s business pages, in one of our earlier articles. According to various digital marketing professionals, Google will most probably integrate the social graph of Google+ with its digital marketing offerings and other products. With Google+, Google is not developing yet another social networking website; instead, it is trying to create a social layer through which it can enhance the user experience provided by its other products.

The announcement of the launches of both the YouTube premium channels and +Pages, means that Google is creating a blueprint for expansion, which focuses on the strategic inter-relationship between digital marketing content and social connectivity. This means a lot for digital marketing professionals, who should keep themselves abreast of the latest technological developments, so that they can bring the most value to their clients.

Qudos Digital is a leading digital marketing agency, and can be contacted on 0845 388 5583 or info@qudosdigital.co.uk.

Digital Consultancy

Analytics Online Brand Management Conversion & Usability Digital Strategy SEO Consultancy Training & Recruitment

Contact Us

Qudos Digital
70 London Road,
Twickenham, London TW1 3QS
Tel: 020 8891 2077
Fax: 0845 280 0338
Email: info@qudosdigital.co.uk