Popularity of Social Media As A Digital Marketing Channel

Over the last few years, social networking channels have become popular not only as a means for getting in touch with friends, but also for marketing various products/services. Social media channels like Facebook and Twitter have made their way into the digital marketing world, and are believed to be here for the reckoning. They have become a popular online activity for most Internet users, with numerous people signing up for accounts on the most popular social networking websites.

Digital marketing analysts believe that the popularity of social media will continue to increase as more companies begin using them to directly interact with customers. Some social media estimates collected over the last year are mentioned below:

. Facebook crossed the 500 million user mark in mid-2010. This amount is more than the total number of people living in the United States, Germany and Japan, combined.

. Technorati, the blog ranking website, once said that there are more than 133 million blogs, worldwide, that publish an average of 900,000 posts a day.

. YouTube, the video sharing website, says that YouTube users upload more than 24 hours of content, every minute. In fact, in 2010, YouTube was estimated to have served more than 75 billion video streams to 375 million unique visitors.

The power of social media is growing everyday. If you wish to use the power of social media to support your search engine optimisation (SEO) strategy, you should try integrating some simple SEO best practices with your digital marketing messages. You can also consider using some of the same SEO keywords used to promote your main corporate website. This will help you attract a wider audience, and build your brand on the Internet.

Keeping Your Audience Engaged

Social networking websites can be an awesome way to converse with fans or prospective customers, and enhance the online reputation of your brand. If you have hired a digital marketing team, tell them to use social media for marketing. If you haven't, you can start doing social media activities yourself. It is quite easy. Just create corporate profiles on the leading social media sites like Facebook, Twitter and LinkedIn. Also, remember to establish a company blog, where you can post informative digital marketing articles related to your industry.

As a result, your brand will appear in search engine result pages (SERPs) more often. More customers will know that you can be reached on social networking websites, and join your corporate social media pages. At first, you may feel a bit overwhelmed by the response, but gradually you'll see that just a little bit of communication with customers, can go a long way when it comes to building goodwill. For example, quick replies to complaints posted on Twitter, or compliments for fan photos uploaded to Facebook, can really help your digital marketing strategy a lot.

One important point to keep in mind is that social networking sites are not entirely free. In fact, conducting a digital marketing campaign on a social media site requires plenty of strategic thinking, and dedicated employees, which cost money.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

Digital Consultancy

Analytics Online Brand Management Conversion & Usability Digital Strategy SEO Consultancy Training & Recruitment

Contact Us

Qudos Digital
70 London Road,
Twickenham, London TW1 3QS
Tel: 020 8891 2077
Fax: 0845 280 0338
Email: info@qudosdigital.co.uk