Placement Of Digital Marketing Ads On Google+

When Google first launched itself as a search engine in the mid-90’s, it avoided placing ads on its search results pages because it did not want to deter users through any display of commercialism. It upheld this practice for a large number of years, until it launched its popular search advertising products. Today, Google is a market leader in digital marketing products, with millions of companies using its search, display and mobile advertising products worldwide. Hence, it is not really necessary for Google to add digital marketing ads to its newly launched products, like Google+.

Compared to Facebook, which is constantly trying to convince leading brands to sign up to their ad network, Google+’s proposition is quite different. In fact, Google has made sure that a brand’s opportunities for interacting with consumers, comes from any channel but Google+. Most digital marketing professionals work hard to dig out opportunities where they can keep their consumers engaged through normal conversation, and learn about the content needs of a customer. However, this was never a must for Google.

After Google announced the launch of Google+ Pages, it became impractical to imagine Google+ without digital marketing brands. The growth of users on Google+ has come in starts and stops, indicating that the publicity surrounding the development of the platform has not managed to get as many user sign-ups as expected. Currently, Google needs the help of a few brands for adding some engaging and relevant digital marketing content to their platform, which will hopefully drive more people to adopt Google+.

According to some digital marketing analysts, Google+ would do well to keep its platform free of digital marketing advertising, and instead offer info on user data usage for use across other Google properties, including search. All parties would benefit:

• Google would get a large base of user data for driving its digital marketing platforms (display, search and mobile).

• Users would get an advertisement-free social networking website.

• Brands would be able to connect with their targeted audiences better on other spaces, through user-relevant digital marketing messages.

If Google+ wants to get ahead of Facebook’s 500 million daily users, they’ve got to do something different. With +Pages, Google has given brands access to its social network. It has two options here, it can either remove this brand access immediately or convert +Pages into a non-marketing-specific vehicle. As shown above, a non-commercial Google+ can give them a huge advantage over Facebook.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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