Optimising Landing Pages for Digital Marketing - Part 1

Quite often the importance of well optimised landing pages is not given enough attention. High conversion landing pages are essential to achieving a high performance digital marketing campaign. Below are some key points which should be taken into consideration when creating high performance landing pages for digital marketing purposes:

Headline: it is essential to ensure your landing pages have headlines which are relevant, engage interest and get your key message across clearly. A key point often missed by businesses when creating headlines is that the company's perspective of what is the ideal headline is not necessarily what the consumer responds to. From a digital marketing perspective whenever results can be metrically measured; they should! In the case of headlines this can be done with relative ease by split testing performance of different versions.

Call to Actions: It is essential that your digital marketing strategy has clear objectives which are reflected in your landing pages. Users need to be lead with clear instructions and not be expected to take the initiative on their own accord. Again split testing different call to action locations can have a significant impact on conversion rates.

Analyse the landing pages of your competitors: successful digital marketing does not have to involve re-inventing the wheel. It is essential to monitor the activities of your successful competitors carefully to ensure you are not missing out on any essential conversion factors and also to understand how you can make your landing page stand out from the rest of the market.

Load Time: When optimising landing pages load time is a factor which is often ignored. Having a good load time is essential to ensure user interest is maintained and not lost before your presentation had even begun.

Eliminating elements that are not required: delivering your key message clearly and concisely is essential to high attaining a high conversion rate. In order to do this it is important to ensure that unnecessary additional messages are not present on the page which can distract users from the main goal of the landing page.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk

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