Online Videos - Changing The Face Of Digital Marketing

According to statistics released by various digital marketing research agencies, more than four billion people have access to a television set, with the average American spending approximately five hours watching television daily. Videos are also expected to generate something along the lines of $425 billion to $450 billion in revenues per year, according to a research study conducted by Price Waterhouse Coopers.

The market for videos is always in a constant state of flux, and has changed in many ways, some of which are:

. Hyper-fragmentation: In the United States, television has fragmented from the initial three networks (ABC, CBS, and NBC), to hundreds of cable channels. With the development of video sharing websites, video viewership has witnessed further fragmentation.

. Anyone can create great content: You don't have to be an expert to create captivating video content. Take for example Salman Khan, an American educator, who began creating maths videos to help tutor his cousin. His videos received millions of hits from other users, that YouTube soon made him a digital marketing partner, offering him a stream of income from digital marketing ads.

. Create videos that users like: If your digital marketing advertisement is creative enough, users may choose to watch it repeatedly, instead of viewing other video content. For instance, Evian's 'Rollerbabies' ad.

The months of competition between Internet video sharing websites and television channels is soon reaching its end. Previously, users had two main options for viewing their favourite television programmes, sports events or movies: TV or the Internet. They either required a TV set and a set-top box, or a computer and a broadband connection. This division is soon blurring. TV can now be watched through devices like smartphones, whilst YouTube videos can be watched on TV sets using special devices.

Google TV and Apple TV are two applications that have integrated the twin worlds of television and the Internet into one seamless entertainment experience. This has led digital marketing experts to imagine a future where people will not be bothered about the channel through which they can watch their favourite video content. Whether programming is delivered to a TV set through an IP cable, a satellite feed or a set top box, the viewer will not be able to tell the difference.

Over the years, the video industry has undergone many transitions, and is expected to witness a massive one, as users begin subscribing to Google TV or Apple TV. Most digital marketing experts believe that this transition will be great not only for viewers, but also for the digital marketing industry. The increase of fragmentation is expected to introduce new opportunities for content creators, and increase competition among digital marketing advertisers, which would offer users a better viewing experience.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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