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Digital Marketing Articles

All articles included in our news section have been researched and written by our own team at Qudos Digital and not taken directly from any third party resources.

 

One question often asked by digital marketing research analysts is whether mobile marketing will ever become as popular as TV or radio advertising. Will smartphones ever...

 

Almost everyone has heard about search engine optimisation, and has a basic understanding about it. However, if you want to use SEO to drive traffic to your website and boost...

 

Eight years ago, when Google launched Froogle, it was clear that shopping and product search would be ‘big’ in the future. Over the years, Google has made various changes...

 

Pavlovian marketing is a negative form of digital marketing, through which customers are metaphorically trained to wait for discounts before making a purchase. A digital...

 

A major problem experienced by digital marketing professionals is unnecessary conflicts with the IT department. The main solution for resolving such conflicts is better...

 

In our previous digital marketing articles, we had emphasised how important it is to regularly assess marketing programmes. As the Internet continues to evolve...

 

This New Year, we have come up with some resolutions for digital marketing professionals. We have named our list of resolutions, ‘The Ten Commandments of...

 

One of the main benefits of using performance-based offline ads as part of an integrated digital marketing strategy is that you get a fixed direct return on...

 

If you wish to collect big returns on your digital marketing investment, then you should work to optimise your marketing strategy on a continuous basis...

 

It is not easy to write web content that not only keeps the reader engaged, but is also highly visible on SERPs. To be engaging, content has to be unique...

 

Google has been continuously working to improve its shopping capability. Below is a short timeline of the developments made by Google over the years...

 

Mobile marketing is big today! Below are some digital marketing brands that have made good use of mobile phones to enhance their digital marketing strategy...

 

Lots of digital marketing articles have been written around special offers and reward programmes; in which ratio schedules, interval schedules and continuous reward schedules, have been...

 

Digital marketing specialists, whose prime objective is to increase traffic and leads from their website, will find mobile-local search really effective. Most people who run searches through mobile...

 

Pay-per-click in social media is the latest craze on the digital marketing circuit. While PPC ads on LinkedIn and Facebook have a place in the digital marketing mix of some companies, it is...

 

Why would people turn to Walmart, to purchase holiday gifts for the people they love the most? Well, if you consider the fact that Walmart recently launched an app, which helps people purchase...

 

Without any doubt, the unparalleled growth of smartphones has resulted in many digital marketing professionals thinking of placing advertisements on mobile devices and tablets. The main...

 

The goals of a company’s digital marketing and IT departments are usually different, and may sometimes result in frequent disagreements. The first step towards solving these problems is to recognise...

 

According to various digital marketing studies, online shopping is expected to become very popular in the future. Below are some steps to help your brand do well in the online shopping arena...

 

Unless you are living in fantasyland, the budget for your digital marketing strategy will be given way before you have the opportunity to design an appropriate digital marketing strategy. If the budget is too...

 

As the current year ends, digital marketing companies all over the globe are beginning to formulate new digital marketing strategies for their clients in 2012. Designing these plans is not easy, and...

 

If recent digital marketing news is anything to go by, industry heavyweights are strongly investing in the production of original video content. The main reasons for this are believed to be increasing...

 

Brand characters, such as the Pillsbury Doughboy or KFC’s Colonel Sanders, have been used on packages, television commercials, print ads and signboards, for ages. They strike an emotional chord...

 

The advertising industry might be constructed with ideas, but it actually functions on the hours spent implementing those ideas. In some ways, marketing (especially digital marketing) fulfils...

 

It can be challenging to write digital marketing content that will keep your readers engaged, as well as ensure good search engine rankings. Below are five tips to help you out...

 

It has been reported in various digital marketing publications that no matter what course online display media takes in 2012 and the coming years, Google will be in a good position. After conducting three...

 

According to leading digital marketing observers, Virgin America is believed to have tested more up-and-coming digital marketing channels than any of the other airline companies in the United States. In December 2011...

 

As the year 2012 dawns, digital marketing professionals around the world are working to create new digital marketing campaigns for the coming year. Many are facing obstacles while formulating these plans...

 

As social networking channels continue on their evolution streak, the digital marketing opportunities for companies are bound to increase. The new developments in the social...

 

Today, the quality of digital marketing content is the mainstay of online marketing. The development of a large number of content publishers as a result of new social networking platforms, means that brands can now...

 

Many digital marketing professionals have tested Siri, the voice recognition application of Apple’s new iPhone 4S, and found it to be useful for online marketing. Previous smartphone-based...

 

The growing use of smartphones has resulted in the development of new digital marketing technologies, which retailers can use to improve customer experience. One of these includes the placement...

 

One of the top priorities of small and medium sized businesses (SMBs) is finding new customers. In their search for new customers, SMBs are using a wide variety of digital marketing...

 

According to a recent digital marketing study, more than 59 percent of consumers think that ratings and reviews are a vital factor for choosing a company with which to do...

 

In the Autumn of 2011, there was a great deal of activity on the social, local and mobile fronts, with various companies coming out with announcements on different digital...

 

This October, thousands of gadget geeks visited Apple stores to check out the new iPhone 4S after its launch. The most exciting new digital marketing-related feature of this device has to be its new voice-recognition application known as...

 

A few weeks ago, Google Places announced that they would automatically update information on claimed listings, from trusted third-party sources, if they thought that the new data was more accurate than the details provided by...

 

Recently, Google announced that they have started Google+ brand pages, in much the same way as Facebook has their Facebook business pages. This has resulted in many digital marketing professionals looking for...

 

The fact that marketing has become more ‘digital’ will not trigger the demise of direct mail. For most marketing professionals, the efficiency of a campaign depends upon integrating traditional marketing...

 

According to preliminary data collected by BIA/Kelsey, a leading digital marketing research agency, small and medium sized companies are increasingly using more of online media to enhance their business prospects...

 

Usually, Google has always taken the lead while controlling the ‘local discovery’ feature of search. However, according to recent developments in the digital marketing world, this is set to change, mainly due to the...

 

In October 2011, leading device manufacturer Apple launched a new version of their mobile operating system, dubbed iOS 5. This update included the integration of a new voice-operated personal assistant named...

 

In October 2011, Google held its yearly partner event, called the ‘Zeitgeist’. The speakers at this digital marketing event focused on common themes of hope, opportunity and passion for work, which was well-liked by many...

 

When Google first launched itself as a search engine in the mid-90’s, it avoided placing ads on its search results pages because it did not want to deter users through any display of commercialism...

 

Social media has often been examined in a narrow light by digital marketing professionals, who think of it merely as a channel through which they can push their ads at a larger, more demographically targeted...

 

Digital marketing professionals will remember the autumn of 2011 as a time when dynamic advertising was first introduced to paid search. This latest offering from the Google workshops is expected to...

 

When search marketing was first developed, many digital marketing professionals believed that organic search traffic was free. They would simply design a website, add some features to improve user experience...

 

The search landscape is growing into an ever-complex, highly competitive environment. This makes it imperative for digital marketing professionals to keep ahead of the latest trends to ensure...

 

Years ago, digital marketing visionaries used to wonder what it would be like to take an Internet-connected computer along while on the move. Today, with the development of laptops, iPads and smartphones...

 

As the last day for paying taxes rapidly approaches, many people begin to turn to the Internet for help. Most tax preparation firms with a strong digital marketing strategy should expect scores of...

 

In the past, marketing agencies considered digital marketing to be totally different from traditional marketing. At that time, digital marketing accounted for only around five percent of the...

 

Mobile marketing is gradually taking over the center stage in digital marketing and any reliable digital marketing consultancy worth its salt will be quick to point out the many potential advantages...

 

Linked in is a social networking site that has been around since the year 2003. Over the years, the network has seen extensive growth and at present it has a membership in excess of 85million...

 

Effectively this means that a customer’s passing interest in a product, brand etc. has been captured and subsequently converted into a sale. Even when the user/customer does not purchase anything...

 

If digital marketing professionals wish to collect good returns from the money they have invested in marketing, it is important for them to continuously optimise their day-to-day marketing activities...

 

In September 2011, Twitter launched a geo-targeting feature in the United Kingdom for all its ad products. It also announced that it had partnered with British TV network Sky for its first...

 

Search retargeting is a technique through which digital marketing professionals increase the relevancy of banner ads served to users, thus improving performance...

 

Digital marketing professionals often spend plenty of time reading up on digital marketing best practices. However, they often fail to find out about obvious things they may be stumbling upon while doing their job..

 

The simplest way to sell digital marketing services to this group is to create ‘tailored solutions’, so that the owner of the company begins to feel that your advertising package will address the unique concerns of their business...

 

As of now, no Internet major has been able to capture a significant share of the small and medium business market, even though they have launched many attractive digital marketing schemes for local businesses...

 

As smartphone technology begins to evolve, smartphones will begin contributing more to one’s lifestyle, by performing various necessary functions...

 

While many people browsed e-books on their computers, the real e-book revolution did not begin till the launch of Amazon's Kindle. While the Kindle did not really resemble a book, it was the same size as a paper-back, which allowed it to easily fit in the hand...

 

A blog is an important digital marketing feature, which contributes to SEO, builds brands and increases sales. Many digital marketing professionals spend huge resources getting blog posts written for clients...

 

Some companies place too much stress on the visual attractiveness of their website, rather than the structure and information flow. Here it is important to remember that formulation of the correct information architecture...

 

This is down from 25 percent witnessed last year. The main problem here lies not with the analytics tools used to track SEO. Instead, it rests with the digital marketing professional and company management. ...

 

Today, the Internet has changed the way companies carry out marketing activities, in many ways. Details about particular products/services are freely available at the click of a mouse, making comparison shopping very easy...

 

Most junior online marketers have joined the profession only after the Internet fully blossomed, and have no idea of how things were before email, social networks, search engines and website analytics changed everything...

 

Recently, Google announced that results from Google Plus will now be found on Google. Many digital marketing professionals found this extremely interesting, because it will increase the importance of social media marketing and change the way SEO is done...

 

A few years ago, the task of optimising a website for the search engines could be easily completed without giving a thought as to what digital marketing strategy was being followed by competitors...

 

Facebook Places is a check-in application, which works in a similar fashion to location-based social networking website, Foursquare. The only main difference between the two digital marketing platforms is ...

 

The revenue earned by Google (around $29 billion per year) comes from a relatively small amount of clients. Various digital marketing research companies estimate this number at barely around one million businesses, worldwide...

 

Over the years it has become apparent that Google is interested in just one thing: to do what is best for the searcher. Google’s continued focus on enhancing the experience of the searcher is the main reason why it continues to dominate the digital marketing...

 

Over the years, Google has brought various enhancements to its search product. When Microsoft’s Bing positioned itself as a decision search engine, Google decided to step forward and announce...

 

Almost all digital marketing professionals are awaiting the exciting face-off between the two titans of the digital marketing sphere...

 

As SEO has become more mainstream, a large number of digital marketing clients have been asking for SEO projections, similar to other types of marketing projections. Most digital marketing professionals...

 

It is not surprising that many companies are beginning to use social networking sites and blogs, to keep their audience engaged and generate leads. According to a recent survey by HubSpot's '2011 State of Inbound Marketing Report'..

 

The idea of ‘reading’ has always been central to any digital marketing idea of merging technology with publishing. Book-type metaphors have always been popular with product developers, from Vannevar Bush's 1945 vision of the ‘memex’..

 

Search retargeting is a digital marketing strategy which aims to increase the relevancy, and the resulting performance of ‘banner advertisements’ served to Internet users...

 

It is vital for digital marketing professionals to first define the objectives of their campaign, before they begin to do any other thing. You might expect this to be but obvious, but it does not seem to be so for a large number of marketers...

 

The search landscape is constantly changing. Below are some trends for digital marketing professionals to consider, which could help them safely navigate through the changing search scenario...

 

When search marketing was first introduced, many digital marketing professionals thought of organic search traffic as free. They would simply create a website, make the site easy to navigate...

 

The growth of location-based services (LBS) is expected to continue, with the development of new applications and digital marketing technologies for enhancing user experience...

 

Even though some companies have spent millions of pounds on digital marketing, they have been unable to get customers to create conversations around their brand...

 

According to posts by leading digital marketing research agencies, many brands are finding it difficult to recover from recent Google Panda updates. Disheartened by Google’s recent algorithm changes, SEO experts...

 

Google Wallet is a new product, which is currently being developed by Google. It will enable users to make payments with their mobile phones. With the announcement of this new digital marketing product...

 

In May 2011, Google made an announcement about a new mobile phone initiative called Google Wallet. The main significance of this development is the collaboration between major wireless and banking companies..

 

In May 2011, Facebook launched ‘Facebook Studio’, its first effort in the direction of developing more meaningful relationships with digital marketing agencies and advertisers...

 

Studies by various digital marketing research agencies have discovered that Facebook advertisers from the retail and restaurant industries are getting click-through rates, which is more than 250 percent...

 

In September 2010, Google rolled out ‘Google Instant’, a new technology that predicts search engine queries, and displays results as a searcher begins typing in their query. Promoted as a time-saving device...

 

Thousands of companies around the world are beginning to realise just how valuable social media is for digital marketing, and are pulling out all stops to gain a strong foothold on the major networks...

 

The launch of QR code technology is bridging the divide between online and traditional marketing. QR code stands for quick response code. It is a square shaped piece of 2D bar code, which when scanned...

 

When it comes to Quality Score, it is important for digital marketing professionals to remember the point of diminishing marginal returns. This means that if certain key phrases or...

 

Real time bidding is a new system of bidding for display advertising, which has recently been used in Google's AdX and AppNexus platforms, as well as Yahoo's Right Media platforms. It allows digital marketing advertisers...

 

It is important for digital marketing professionals to check their Google AdWords settings occasionally, to fine-tune it to changing market conditions...

 

With more and more people using mobile phones to access the Internet, it is important for digital marketing specialists to factor mobile search into their digital marketing campaigns...

 

The format of a digital marketing advertisement and its ad creative can send certain messages to a customer, in addition to its textual meaning. It is important to note that your ad is not only a tool to convince a set of interested buyers, but also a tool to sort out interested prospects from non-buyers...

 

Generally, it has been noticed that digital marketing experts who manage pay-per-click search ads and contextual ads, at companies which spend huge amounts of money on brand advertising, very rarely consider...

 

The Google Maps service of Google has proved useful for Internet users and digital marketing professionals, alike. Google Maps is a web mapping service application of Google, which is free of cost for non-commercial usage...

 

Most Internet users actively share information over social networks, using either their computers or mobile phones. This information includes thoughts, photos, videos and their locations, which people hope their friends will view and comment upon...

 

The simple task of creating social media profiles can make it easier for a particular company to dominate search results for certain digital marketing key phrases. Most search engines trust social networking channels...

 

Over the last few years, social networking channels have become popular not only as a means for getting in touch with friends, but also for marketing various products/services. Social media channels like Facebook and Twitter have...

 

Anywhere you go, you are sure to see a QR code. Most of the biggest brands today, like Ralph Lauren, Louis Vuitton, The National Football League, and Best Buy have used these 2D barcodes in digital marketing campaigns to...

 

Search engine optimisation is all about attracting the right sort of visitors to your digital marketing content, and converting them. If a digital marketing expert does SEO well, they are sure to attract the right type of traffic (potential customers)...

 

Every digital marketing news website usually has at least one article, which is dedicated to creating a successful social media campaign. However, if you are trying to localise your social media strategy...

 

Some leading experts in the online digital marketing community have termed Google’s ‘Boost’ as ‘paid search for the masses’. Google Boost is one of the major changes made by Google to its product mix over the last few years...

 

Google is entering the social media sphere in a big way. The threat of Facebook’s 500 million-strong army of users is believed to have influenced Google’s decision to acquire...

 

If you are a digital marketing professional who is looking to make the most of their presence on social media sites, then you could consider enlisting the help of your customers to help sell your products/services...

 

It is time for digital marketing professionals to stop experimenting with social media. Social networking sites have been in the news for quite some time now, and many brands have signed up for profiles on the leading networks...

 

The traffic on social media website Twitter has been growing exponentially. According to recent digital marketing statistics, Twitter attracts more than 14 million visitors from...

 

It is crucial for digital marketing experts to show their audience that the company cares for them, and values their patronage, and time spent. It is also vital to understand that many people on social media sites, prefer to be anonymous...

 

The year 2010 was a great year for social media. Here is a review of the leading social media highlights of the year, which affected the digital marketing strategies of various brands...

 

Recently, the United States Census Bureau reported that the Hispanic population in the country has grown by 43 percent in 2010, accounting for almost 16 percent of the total US population of 308.7 million...

 

Recently, a digital marketing specialist was looking out the window of his London flat, when he saw a message scrawled on the pavement in coloured chalk. This temporary advertisement was promoting a group of theatre...

 

Before a digital marketing professional begins conducting mobile marketing activities, it is important for them to clearly define business objectives, target audience, and related metrics...

 

A large number of searchers would like to think that SERPs are helpful sources of information, as opposed to being a business listing of companies that are conducting aggressive digital marketing campaigns...

 

After a digital marketing professional gets a number of Facebook users to ‘like’ their business page, it is important to keep these fans engaged. This article lists out numerous ways for keeping a brand in the front of a user’s mind, by making...

 

Digital marketing specialists value their time, and always look for ways to help them bring down the amount of time/money spent on performing a particular task. This includes outsourcing a job...

 

According to recent digital marketing news reports, Google has pushed the Panda update to many countries outside the Unites States. Online marketers are keeping a close watch on how this has affected leaders in the digital marketing industry...

 

Today, many companies are purchasing social media optimisation (SMO) packages, without giving a second thought about whether it would really be a beneficial digital marketing option for their business or not...

 

The format of a digital marketing advertisement and the ad creative can sometimes send a different message to a prospective customer, than what is literally conveyed in the text...

 

Smart digital marketing professionals know that attractive headlines always get the attention of searchers. Today, the popularity of social media has led to articles on such topics attracting the attention of interested businesses, worldwide...

 

To build a thriving social media community, a digital marketing professional needs to create strong relationships with members. Whether you wish to build a new community, resurrect life into an old one, or manage a flourishing community..

 

Most digital marketing experts may have heard a client dismissing the usefulness of social media optimisation, some time in their career. Some of the comments may sound like this..

 

A few decades ago, the telephone directory was the only way to find out the address/ phone number of a particular company. As social networking websites have become a strong part of our daily lives...

 

Users in non-English speaking markets like the Middle East, Asia, South America and Europe have embraced social networking websites like Facebook and Twitter, both as a communications platform...

 

If you are wondering why your Facebook fans are not engaging with your carefully crafted business page, here is one reason. Have you ever stopped to think that it might just be a case of ‘bad timing’...

 

Digital marketing professionals wishing to increase user engagement on Facebook are sure to benefit from this article. According to various digital marketing studies it has been discovered that the time at which content was posted on a brand’s...

 

It is sometimes easier to create a new digital marketing strategy than to increase the productivity of a current campaign. Currently, there are very few businesses with a clean online marketing slate...

 

Digital marketing professionals have a lot to learn from the ‘The 10,000 Hour Rule’, a chapter from the book ‘Outliers: A Story of Success’, written by Malcolm Gladwell. This rule states that it takes thousands of hours of practice to...

 

Many old timers would remember the first time they used Google, landing on the website through top search engines of that era, like AOL, Excite, or Altavista. At that time, they might have been truly amazed by the search experience offered by Google...

 

In July 2010, Domino’s Pizza gave full credit to promotional activities carried out on social networking websites Facebook and Foursquare, for a huge increase in their online sales...

 

it is important for digital marketing professionals to stay ahead of their competitors, by tackling the important things first. Here below is a useful digital marketing checklist to help you out...

 

A search engine such as Google collects information from millions of websites around the Internet, before presenting them to searchers. The presence of wrong information on the web can have several negative digital marketing consequences, such as...

 

According to statistics released by various digital marketing research agencies, more than four billion people have access to a television set, with the average American spending approximately five hours watching television daily...

 

Previously, television channels earned huge revenues by playing more advertisements per hour to their viewers. Online video sharing websites are working to reverse this trend. ..

 

It is not hard to see that the world of search is evolving at a fast pace, which makes it vital for entrepreneurs and digital marketing experts to keep themselves updated about new strategies...

 

Translated website content can be a smart way to connect with new audiences, especially if you are offering a product/service that they could be interested in. However, if you are directly translating English words into Spanish or French, you could lose a lot of information in translation...

 

Over the last few months, digital marketing professionals have had a lot to say about Google losing its momentum in search. Many articles on the Internet, written by leading digital marketing experts, have detailed Google’s lack of reliability...

 

In November 2011, Facebook announced a new feature called Facebook Messages. This feature merges email, chat messages, Facebook messages and text messages into one single inbox, giving users greater control over communications received...

 

As Facebook has millions of people signing-in daily, digital marketing professionals cannot afford to totally ignore its benefits. Compared to managing a business page, a better way to conduct digital marketing activities on Facebook would be to purchase advertising...

 

In February 2011, the CEO of Chinese e-commerce website Alibaba.com resigned after it was reported that customers had been defrauded by more than 2,000 suppliers. In a B2B setup like...

 

The Merriam-Webster dictionary defines 'optimization' as "an act, process, or methodology" of making a thing as "fully perfect, functional, or effective as possible". It specifically refers to optimization as the mathematical procedures used in finding...

 

In recent months, many digital marketing professionals have pointed out that a vast majority of search results displayed on Google consist of spam content created by content farms...

 

The much anticipated ‘Offers’ initiative of Google was launched on March 10th 2011. Google Offers is a new digital marketing feature which enables hair salons, restaurants and other local businesses, to display discounts and other special offers to prospective customers...

 

In the digital marketing sphere, the lines that divide search, display, and social media are not always clear. This blurring of lines becomes even more obvious when paid search is combined with display ad targeting...

 

Some of the leading digital marketing experts have predicted that online video and television are set to become more central to the way users use the Internet. The popularity of various video sharing websites like YouTube...

 

In March 2011, Microsoft announced that their search engine ‘Bing’ would soon be offering a ‘Deals’ service on the same lines as Google Offers, Facebook Deals and Yahoo Local Offers...

 

In February 2011, Google announced that they had updated their search algorithm to purge 'ow quality' content from showing up on their search result pages. Most digital marketing specialists believe that this 'low quality' content includes content farms...

 

After the launch of Google Instant in 2010, the importance of staying ahead of your competitors in search cannot be emphasized enough. Although Google has been promoting Instant as a product which enables users...

 

In September 2010, Google changed the keyword policy for its Google AdWords programme in Europe. This change allowed third parties to bid on trademarked keywords, which had previously been restricted from bidding...

 

In a beautifully manicured garden, you may sometimes get a rare weed that can stifle the growth of your roses. Similarly, while conducting a perfect digital marketing campaign, it is possible to sometimes receive a few unfavourable online comments from disgruntled...

 

Are you a digital marketing professional who is confused about conversion optimization? If yes, then you should be on a panel of experts discussing your views about optimization...

 

One of the main things which digital marketing professionals believe in is that ‘time is money’. They assign a high level of importance to the time taken for various digital marketing activities, so if they learn of actions they can do to lessen 'wasted' time, they become very interested...

 

Many digital marketing specialists have recently pointed out that they are seeing more spam in Google search result pages today, than previously. But is what they say actually happening?...

 

Google is today the number one search engine in the world, and is being used by people in almost every country. Their Adwords digital marketing platform is being utilized by millions of businesses to drive targeted traffic to their websites...

 

It can sometimes be quite tough for digital marketing experts to handle irrelevant questions, especially when they come from the CEO of a company. You may have to bite your lip to keep from laughing, and avoid giving answers that a client may find rude...

 

Even some of the smartest digital marketing experts lay too much emphasis on online sales to measure the success of their digital marketing strategy. The final click of a customer is not where the story should end...

 

Lately, digital marketing specialists have spent many hours testing Google Instant, a new search feature added to the Google search engine. If you have not run a search on Google.com for a long time...

 

Google launched Google Instant in September 2010 to help searchers save time while running searches on the Internet. This digital marketing feature predicts the search query being typed by a user...

 

Almost every company is now conducting some digital marketing activity or the other. Most surveys conducted by leading digital marketing agencies claim that a majority of advertisers are expected to increase the amount of funds...

 

SES Hong Kong, a leading digital marketing event held in Hong Kong in 2010 was quite a success. The event gave digital marketing professionals a chance to interact with SEO, SMO...

 

Are you a digital marketing professional who just “does” SEO? Have you done the same thing every day, week and month of the year? If your client is a company that is a popular brand, well-known throughout the world for ages...

 

About eight years ago, it was discovered that searchers were using four-word key phrases more than single keywords. Many digital marketing specialists realised that these longer phrases were converting into leads...

 

The digital marketing revolution brought about by location-based social networking platforms like Facebook Places and Foursquare, has lead to online search and SEO becoming a location-based game...

 

Over the years, as personalized search has become more complex, the display of these same suggestions makes digital marketing professionals ask the question...

 

In November 2010, Google launched ‘Instant Previews’, a new search feature complementing its Google Instant product. This new addition enables users to preview the landing page of a search result, before clicking to view it...

 

If you are thinking that a few weeks would be enough to build a healthy community of passionate Facebook fans, then stop daydreaming. The process of getting enough eager fans requires a strategic approach that consists of listening before engaging...

 

Popular social networking website Facebook has a long way to go before it attains a utopian vision of social advertising. According to a new report from Webtrends, a leading digital marketing research agency, Facebook’s ...

 

The increasing popularity of Facebook as a tool for digital marketing has led to many businesses signing up for Facebook business pages. Currently, most digital marketing analysts would consider Facebook to be an 'emerging' tool to drive business profits...

 

Sometimes, it may not be enough to discover what a customer wants, to break through deadlocks in generating sales. Instead, a digital marketing campaign may require innovations in areas such as business and technology...

 

The process of combining conventional advertising campaigns with online digital marketing strategies can improve your profits considerably. These online marketing efforts could include social networking websites, search engine optimization (SEO), and pay per click (PPC) marketing...

 

If you are a digital marketing professional who worries about their Facebook account being used by impostors for the wrong reasons, then here is some good news for you...

 

As digital marketing experts begin planning their online strategies for spring 2011, here are seven awesome ideas, based on our conversations with leading professionals in the digital marketing field...

 

One of the easiest ways to dominate search engine results for a particular brand term is to create corporate profiles on social media websites. Some platforms on which you simply must have a profile are Facebook, Twitter and LinkedIn...

 

Facebook recently added a new feature for its users, which seems to have been created to enrich the geo-targeting possibilities of its digital marketing platform...

 

In recent years, consumers have become smarter. They look for genuine value in the products they purchase, rather than simply accumulating stuff that is being randomly sold...

 

It is time for digital marketing professionals to take advantage of the growing number of searches run on mobile devices. Today, this has become easier with a new feature that was recently added to the Google Keyword Tool...

 

Most people don’t say much about digital marketing campaigns, but this does not mean that customers do not notice when a particular business comes out with a novel idea...

 

Most digital marketing specialists would not hesitate to declare that 2010 was the year of Social Media Marketing. As the gold rush over social media continues, we are hearing voices in some quarters of the marketing circle that there may soon be...

 

In 2010, we saw digital marketing professionals getting serious about business promotion through social media channels. Many top brands saw the benefits that the users on social media networks could bring to their business, and promptly hopped on to the bandwagon...

 

Digital marketing professionals had been hoping that 2011 would turn into an exciting year for advertising. It has only been a few weeks into the year, and expectations have not been let down...

 

The whopping $500 million investment of Goldman Sachs in Facebook seems to be supported by a new JP Morgan report, which contains comScore data. This report made it known that around 70 percent of users from the United States had signed-in to the Palo-Alto, California based social networking channel from August to October...

 

In January 2011, Microsoft launched a new web development tool named WebMatrix. According to the officials at Microsoft, this tool is designed to enable web developers of different skill levels...

 

With millions of web pages being added to the Internet everyday, it is no surprise that search engines find it difficult to locate pages with relevant user content for different keywords...

 

One of the most important features of a web page from a search engine perspective is its title and description tag. When a search engine robot lands on a particular page, the first thing it will crawl through to develop rankings, are these very tags...

 

The key to successful SEO is the selection of suitable keywords, which not only offer value to targeted customers but also provide a suitable ROI. However, the process of finding the most profitable keywords to optimize a web page can be a great struggle...

 

Every December, people in the United Kingdom look forward to the biggest chart battle in the music world. This is the war for the #1 Christmas single in the country. In 2009, the clash was between 1990 rock legends ‘Rage Against The Machine’ and X-factor winner Joe McElderry...

 

Every digital marketing professional knows that the top five positions on the first search results page is the most profitable. The main goal of most digital marketing campaigns is to get to these positions, for multiple keywords, as most users use different terms to get...

 

Digital marketing experts like to deliberate about various SEO techniques like keyword optimization, link building, content publication and social media marketing. The use of the right SEO techniques at all levels of a client’s website can help command...

 

Recently, Google launched a feature called ‘Google Instant’ to speed up the way people search for content on Google search. This feature begins to display results as people type in their search query...

 

If you haven't had Google Analytics installed on your website as yet, then you need to get it done quickly. If not Google Analytics, then select another platform that does a similar job...

 

Before beginning any digital marketing campaign, it is important to select suitable keywords. The keywords for various pages of your website should be different. Digital marketing...

 

Digital marketing specialists who are looking for ways to better the reach of their campaigns will find this post useful. This article lists seven advanced SEO techniques, which digital marketing experts should...

 

In October 2010, Microsoft made an announcement that they would be running all aspects of Yahoo's search operations in North America. This announcement came after Microsoft successfully shifted paid search campaigns to its self-service adCenter platform...

 

In October 2010, Facebook announced that it had chosen Microsoft’s Bing to be its fifth Instant Personalization partner. This resulted in better value for ‘Likes’ and check-ins coming from the social media platform...

 

Recently, Google launched Hotspot. This feature allows people to recommend places they like. Together with Google Places, Hotspot makes it simpler for people to select a local business. This has lead to digital marketing activities on Google Places becoming even more competitive...

 

One of the hottest topics doing the rounds of digital marketing blogs, articles and events is social commerce. The term 'social commerce' is a combination of the words social media and e-commerce...

 

As people begin to spend more time on social media channels like Facebook, Twitter or YouTube, digital marketing professionals have more chances to connect with potential customers. The best advice for companies looking to expand their social network is to engage users by taking part in conversations within related communities...

 

You may have seen headlines on various digital marketing forums proclaiming that online PPC advertising or search engine optimization is dead. Recently, Twitter announced plans to enable digital marketing professionals to buy ads on their website much more easily...

 

Today digital marketing professionals are talking about new concepts like data curation, personalization and social filtering. As content is harvested for targeted audiences, digital marketing professionals can formulate better campaign strategies to generate profits...

 

A digital marketing campaign using social media platforms can only be counted useful, if its success can be accurately measured. The number of contacts, followers and fans you have mean nothing on their own...

 

Most companies either have a digital marketing strategy for social media, or are thinking of formulating one. If you’ve wondered how to create a good strategy that evaluates success...

 

Google has launched a new feature named 'AdWords Campaign Experiments' to assist digital marketing professionals in testing vital elements in their AdWords accounts...

 

Many digital marketing companies and small businesses are not getting as much search traffic as they can, because they are not using the Places and Tags feature of Google. Today, as people realize the effectiveness of Google Tags...

 

Are you afraid that your business rivals have a higher Quality Score? Do you think that the digital marketing professional you hired missed a key score enhancing strategy? If you obsess about your Google AdWords Quality Score a lot...

 

Facebook has always been one of the top digital marketing channels on the Internet. In November, 2010, Facebook launched a new ‘Facebook Messages’ feature, which allows users to control inbox communications according to their personal preferences. Through this feature, users will be able to view chat messages, email, SMS texts and Facebook messages, all from a single place...

 

A recent study by About.com has learnt that cooking aficionados can be targeted with online grocery coupons and other food related vouchers. This digital marketing study has specifically mentioned that to attract the attention of online cooks, advertising should consist of nutritional details, value addition offers and discount coupons...

 

The Yahoo-Bing collaboration has begun and their systems are integrated. And with the change some interesting Data with regards to the merge should be realised by digital marketing professionals and website owners: Because this Data is highly tangible with regards to planning future PPC digital marketing campaigns.

 

The question of which is the ‘better’ option, folder structure - sub-directories or international domains, continues to rage among digital marketing professionals: You too may be pondering the question. Over the years domain options have expanded beyond the realms .com, org and net: And some have proven to better than others. So, is there a conclusion?

 

Just over one year ago Microsoft and Yahoo finally left the negotiating table after concluding a ten year deal: And the world of digital marketing took a deep breath. How would this significant change affect PPC and SEO digital marketing campaigns? Could everyone expect a significant rise in the cost for premium traffic? Would (could) this be a positive turn of events for PPC and SEO digital marketing campaigns? According to Yahoo the merge would marginally reduce overall revenue but raise operational revenues by half a billion dollars a year...

 

For those with e-commerce stores conversion rates must be a major concern – particularly right now. You may have digital marketing strategies in place which are sending traffic to your website: However, the real question is, is your traffic being maximized? Are your digital marketing efforts...

 

Here’s a question that has been posed by SEO experts time and again “does blogging help in search engine optimization?” Definitely!! Why do we blog? Is it with the intent of achieving great visibility?

 

The revamped look of Twitter.com’s interface is a definite step towards evolution. Even before its launch, the social media circuit was abuzz with speculations like whether this new interface would actually be a crowd puller or would twitter loyalists oppose this change...

 

Ever since its launch a year ago, Google Goggles has made mobile searches a more effective and less cumbersome task. Just like its siblings, the Google Instant Preview and Instant Search...

 

A few months back Google made a change in their natural ranking algorithm, which made searching for a large number of results from a single site much simpler for users. Keyword searches reflecting a strong user interest in a particular domain would now get more results from the pertinent site...

 

The new Mobile Custom Search is compatible with all the latest high-end devices such as the Palm-Pre, Android and of course iPhone and iPod Touch models...

 

Google has always worked towards developing newer and better applications for its users. The latest to join Google’s family of new applications is the Google instant preview...

 

Optimising your website is important if you want your SEO Digital Marketing strategies to work. Each page must be assessed in relation to how they are assessed by the search engines. There are many factors taken into account by the search engines...

 

Google news has updated its search algorithm. The improved algorithm will Enable Google news to constantly update its result pages with fresh content relevant to the breaking news of the day...

 

Google Instant has come to town!! Or shall we say to our mobile phones. It is the latest technology trend that has made mobile searches a less frustrating task. Many skeptics were doubtful of its performance on mobile applications where consistent and speedy connectivity can be a problem...

 

Place search effectively assorts data on the web around specific places or locations. This sort of search gives users easy to compare results and therefore choose the best option. It’s also becomes a ready advantage for Digital marketing experts...

 

The term Connected Marketing has been around for a long time – A phrase used for more than a decade to define the word-of-mouth advertising used to generate interest in products and services through social interaction...

 

Overall the average conversion and closure for an e-commerce website is around 2.8%: Not particularly enthralling Digital Marketing results. In comparison, if the most thriving e-commerce sites are averaged aside conversion and closure rises to around 9% - A significant and impressive difference...

 

Most Digital Marketing campaigns focus upon Search. Searching online for products and services is not a remote action separated from thought, logic or even experience...

 

The aim of any digital marketing campaign is to steer potential customers to a website. The developer of a website which has grown in a particularly organic way over a length of time can become too immersed in the project to stand back and assess the site objectively...

 

Facebook has become an internet phenomenon. The number of people who spend time signed into FB is exceptional to the point of extraordinary. Since digital marketing companies realized this fact...

 

Some companies feel that their website does not need to be optimized – or are unsure. Some will spend big on high-tech programming and sophisticated designs - AND spend a lot of time making sure they get a top-line website that looks great...

 

Pay Per Click – PPC - has become a popular way to get quality traffic to a website: Offering up an Instant Traffic opportunity to every business online – That includes YOUR business. The main goal of many Companies with a Digital Marketing budget is to obtain top ranks in top search engines...

 

The more information you have the more effective your digital marketing will invariably be. Finding a professional online digital marketing agency that is willing to listen to your Company’s online goals and objectives is a start...

 

Most businesses have a good strategy for eliciting needs as part of their telesales and field sales strategy but tend to lag behind in their digital marketing strategy...

 

The most successful business do have a relatively well refined offline sales strategy many have not yet in our experience given enough thought as to how they can apply the key principles which contribute towards their effective offline selling to their digital marketing campaigns....

 

StumbleUpon is now one of the most popular social media sites with it estimated to having over 9 million users. Due to its growing popularity there has been a growth in interest in the number of businesses who are considering incorporating it into their digital marketing strategy...

 

Split testing is fundamental to ensure high performance of any online digital marketing campaign. Most businesses except the notion that split testing can help enhance their digital marketing campaign but are unsure on how to pursue it...

 

As a digital marketing agency we are often asked how to effectively utilise blogs for digital marketing purposes. There are a number of different methods by which blogs can be utilised for digital marketing purposes to achieve better results online...

 

Have you yet considered utilising Squidoo as part of your digital marketing strategy? If not, at very minimum it is worth assessing whether it could be value in promoting your brand and has the potential to drive a good volume of targeted traffic to your website...

 

For effective search engine optimisation it is essential that your digital marketing strategy involves a regular generation of good quality content...

 

Adword’s strategies which can help maximise return on investment for businesses operating on lower digital marketing budgets...

 

With the internet being an open playing ground unlike many traditional digital marketing mediums such as television; direct competition between larger corporate and smaller businesses has enhanced in recent times. However undeniably with corporate companies shifting greater focus towards online marketing and predicted to increase their digital marketing spend further...

 

Flickr is popular image and video sharing website which was acquired by Yahoo and few years back. From time to time we get asked the question of how to effectively utilise Flickr for digital marketing purposes...

 

Linkedin has grown considerably over the last 8 years and is now a major social networking platform. Despite this most businesses have yet to incorporate it effectively into their digital marketing strategy...

 

Push and Pull Digital marketing strategies should be used in synergy to attain optimum results which many businesses fail to do. If you are confused as to where to start, seeking the support of an experienced digital marketing agency can be of help....

 

In yesterdays article we started discussing some of the key factors which should be taken into consideration when formulating an effective digital marketing strategy for Twitter...

 

Twitter has become one of the most prominent digital marketing platforms through rapid growth in the last year. Most businesses already have or are planning to integrate Twitter into their digital marketing strategy...

 

In the last article we discussed a number of factors which can enhance the conversion rates of landing pages and hence overall performance of the associated digital marketing campaign. In this article we will continue to explore additional elements that should be considered when creating high performance landing pages...

 

Quite often the importance of well optimised landing pages is not given enough attention. High conversion landing pages are essential to achieving a high performance digital marketing campaign...

 

We have all heard of the term Page Rank; but what real relevance does it have to digital marketing and more importantly search engine optimisation. Page Rank is known by most to be one of Google’s key barometers for indexing a website in terms of importance but not many businesses...

 

Many business are yet unclear how exactly to incorporate Facebook into their digital marketing strategy in comparison to Google Adwords. One of the key differences between both methods is that Adwords is a more direct form of digital marketing with benchmarks...

 

It is no doubt that Google is one of the leading pioneers in the digital marketing industry; so when it makes any new feature announcement everybody at the forefront of digital marketing takes it seriously. In the search world, one of the digital marketing techniques on which considerably greater focus is being placed by more and more businesses is display marketing...

 

In the world of digital marketing there has recently been much talk in regards to Google Instant; the search engines new update designed to enhance user experience. As most digital marketing agencies are aware the field of search engine marketing is highly dynamic with algorithm changes to enhance performance a consistent objective of Google, Yahoo and Bing...

 

Digital Marketing strategy is most often driven by the revenue and sales targets. Having revenue targets for any digital marketing campaign are absolutely essential; however are there any potential side effects of focusing primarily on revenue generation...

 

Many companies have the potential to enhance their profits by improving their digital marketing strategy. One of the most common areas of digital marketing where businesses under perform is paid search advertising. Having a high performance paid search campaign is now even more essential...

 

One very popular form of advertising online is via emails. According to Exact Target 54% of marketers are planning to increase their e-Marketing budgets. Additionally, according to Marketing Sherpa...

 

Now advertising via search engines is one very popular form of digital marketing. However, it has come to notice that Google has made an announcement to have a major change in algorithms for search results...

 

Google Insights is a great tool to be used especially by those people looking to do digital marketing. It is a type of feature which helps a company in understanding how campaigns should be targeted to the right type of customers and where the most effort should be put into when digital marketing is used...

 

Why is digital marketing focusing more and more on the internet these days? Well this is due to the number of people using the internet nowadays. Digital marketing, as any other form of advertising, aims to spread as much awareness about a company’s product as possible. Hence, where the crowd is, digital marketing is also present there...

 

Now the click through rate is a very important indicator of how successful your digital marketing has been. Why would you spend thousands of dollars on digital marketing techniques such as banner ads if none of the users even click on your ads...

 

A report from The Wall Street Journal has indicated that Google is going to add more elements of social media into Gmail. This has posed serious challenges for the marketers building presence of their brands in the digital marketing age...

 

Since keywords are so important many tools such as Trillion Keyword Discovery, Word Tracker and Google Ad Words Internal Tool have been created to aid in the process of choosing the most effective keywords for your ads...

 

Now there is one digital marketing technique which has not been fully utilized. It has vast and untapped potential for advertising both efficiently and effectively. This is the local search option and has been proven to be quite cost effective...

 

In today’s world, every company has to aggressively advertise its products in order to boost its sales up and increase its revenue. What is the use of all this? Well the answer is that when you are increasing your revenue you are also increasing automatically increasing your profits...

 

Every company is unique. You only compare two companies till a certain point. Every company has a different style of managing its business affairs, recording al the financial transaction, advertising and so on. Hence, which digital marketing strategy should you adopt...

 

With the increased use of the internet in these modern times, everyone has learnt to adapt to these new changes. Even a company has learnt to adapt by using the internet to perform its various large scale activities...

 

Web has developed much that now you can get information about the local restaurants. Google maps or Yahoo local can help finding you a local place you – a great opportunity for digital marketing...

 

These e-books are said to be available on a variety of web browsers so they can also be read on different mobile devices. Google is knows to have made its mark in digital marketing via mobile. Now it has extended its superiority of e-book reading on mobile devices too...

 

In order for a company to be successful, it needs to have a good marketing strategy that reflects its goals and mission statements. Keeping in line with the increased use of the internet, digital marketing has become more important, now more than ever...

 

Like Face book and Twitter, Google has its own social network called Google Buzz. We have seen how Facebook has been ideal for digital marketing over the period of time. What any company wants to know is, does Google Buzz offer them opportunities for digital marketing like Facebook or not...

 

Bing pledged a new search facility which will change the traditional digital marketing. With partnership of Google and Microsoft with social networking facilities of Face book and twitter a new kind of search engine will be launched...

 

Ask.com is yet another famous search engine in the category of search web working towards digital marketing, Ask.com Is known for answering specific questions posed on it. In the past few days in order to compete directly with other search consultancy one like Google...

 

With an increasing digital marketing phenomena and increasing digital marketing population, rumor are in air that Google, a search consultancy is planning to make a social network agency of its own, one like face book...

 

In the constant race of digital marketing, Microsoft is finding way to beat Google. In a new attempt, Microsoft has started working on social aggregate concept. This concept involves combining all social information, content from different sources and bringing that to one point at digital marketing...

 

There is a constant struggle going on in the digital marketing to make web and TV, one single unit. With web enabler cell phones, consoles; these are hints towards web converging with TV. Google the biggest digital marketing search consultancy is heading towards into this new world of information...

 

Google, though big digital marketing ad agent and search engine, still lack behind in one emerging market potentials; small businesses. Now it’s turn for Google to capitalize on a new dimension of digital marketing that is small and new business owners but this time in a new and novel way...

 

Google explore any digital marketing opportunity because of its extent of popularity and revenue earning capacity; said by Henrique De Castro, Google agency VP global media & platform. Google has started working on new consultancy this time, display advertisement. The major chunk of Google digital marketing revenue comes through ads placement...

 

TMZ announce the death of pop sensation Michael Jackson on June 25, 2009. They did this with a bit.ly link. A bit.ly link is a shortened link that is posted on sites like Twitter. The world was shocked with this news and it is recorded that the bit.ly link received up to 42 clicks every second...

 

Face book, a social networking giant, as part of its digital marketing strategy has revealed that it will launch a virtual currency by the name of 'Facebook credits'. This news by the company meant that Facebook will now allow its users to buy and sell, virtual and physical goods and services over the internet, once 'Facebook credits' are launched...

 

With rumors of Google’s most recent stab at the media market going around last week, many have taken this move as a direct hit towards Facebook – the leader of the social networking society...

 

Google's wide arsenal of ranking factors used to determine which companies or agencies website positions had broadened, with the granting of the new patent that accounts for the position on a user’s mouse cursor on the screen – without any clicks. Google’s advancement has made digital marketing more competitive than ever...

 

The computer company Dell took the papers by storm when it reported that it had made sales up to $6.5 million by promotions on Twitter. This is an example of successful digital marketing. Dell first used digital marketing to promote its consumer products like laptops, but now it plans to use digital marketing to develop its enterprise sales team that sells green computers and IT solutions to major corporations...

 

The message that Marty Weintraub wants to share with his delegates at the International Search Summit on 28th October in London, when he will give his presentations on how marketers can use international social media sites such as Face book and Twitter to digitally market themselves, using search and keyword tools to gain data that will drive a company to global success....

 

Fed up of waiting for search engines to update? Google has found a solution for you. It’s new next-generation search infrastructure known as “Caffeine" (the indexing system overhaul) is coming up. According to Google, this is going to be a revolution...

 

Of late online forums for webmasters all around the world have been buzzing with the sound of Google – Even more than usual! Why? You might well...

 

Latent Semantic Indexing (LSI) is an ‘association technique’ used by all the major search engines today: For example the words Paris and Hilton are..

 

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