Using negative keywords to enhancing your digital marketing results

Digital marketing is now an essential to almost every companies marketing strategy. What exactly is digital marketing? It is the use of any electronic means to promote or advertise your company's product. Since many decades both the radio and the television were popular means of digital media. In today's world where the internet has taken over almost everything, from entertainment to business, digital marketing also uses the internet to advertise.

There are many ways by which you can advertise on the internet using certain digital marketing techniques such as web blogs and banner ads. In our everyday day life we are sure to experience at least one or more of these forms of digital marketing techniques. Banner ads are very popular and can be usually seen on web pages. These ads allow user to click on them and as a result they would be taken to a different web page.

Click through is an important digital marketing term. It is the number of times people click on a link to your advertisement. Now the click through rate is a very important indicator of how successful your digital marketing has been. Why would you spend thousands of dollars on digital marketing techniques such as banner ads if none of the users even click on your ads?

One way to improve your click through rate (CTR) is by using negative keywords. Using keywords advertises can specify search terms that they do not want to be associated with. This is most effective when advertisers use paid search engines. An example of a negative keyword is "Reebok", and if the searcher enters "Reebok shoes", your ad would not be displayed. The main advantage of using key words is that they will improve traffic relevancy and will also spread your ad more efficiently across searches that are more useful for your business.

Two free ways for finding appropriate negative keywords for enhancing your digital marketing results are Google Ad Words Reports and Google Search-Based Keyword Tool. Using Google Ad Words Report is quite easy. All you have to do is go to the reports section and then create the keyword queries report. The result of this would be that a list would be generated showing all the searches that showed when you ad was searched. Now you can add certain keywords that you do not want associated with your ad Google Search-Based Keyword Tool is even easier to use as it does all the work for you.

Utilising a good digital marketing agency may be of great help in enhancing the performance of your companies online strategy if it does not employ in house experts.

Qudos Digital is a leading Digital Marketing Consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk

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