Mobile Search Digital Marketing - Google Answers

Some digital marketing professionals have become somewhat sceptical with regards to the world of mobile marketing. Indeed, it does seem that for some time we have been hearing the resounding echo of this is the year of the mobile. However, the latest stats seem indicate mobile search is finally, truly taking off: Therefore, now is NOT the time for mobile digital marketing pessimism.

Google is one of the world's leading search engines: The focus of most SEO digital marketing campaigns. Google's custom search can be embedded into any website and is a popular feature among owners. In a quest for new (and useful) product ideas Google conducted a survey: The results revealed people wanted a mobile version of Custom Search to be available - To which Google have swiftly responded and announced the arrival of the new Mobile Google Custom Search.

The new Mobile Custom Search is compatible with all the latest high-end devices such as the Palm-Pre, Android and of course iPhone and iPod Touch models. Google's Custom Search can be easily incorporated into a website: And the results of the search can be hosted within the website or on Google servers.

Now, website owners can redirect mobile users to Google's results pages which are optimised to support these devices. Every custom search engine from hereon will have a specific ID Google-hosted results homepage: Regardless of whether they currently host their results in-house or on Google. This results homepage will automatically provide mobile, pocket-sized, results optimised for said mobile devices: Along with other custom specific search engine customisations, such as promotions and labels.

Enabling and providing the new Mobile Custom Search to your visitors has to be a step in the right direction: And it is a relatively easy step to make - Google has just about done it all for you. All website owners need to do is redirect their visitors to the mobile results homepage. A really easy way to do this is from a good ole link (button), using the specific ID Google allocated.

If Google Custom Search is the portal of navigation visitors can quickly search your website content while they are on the go. If you would prefer to host the mobile results in-house the mobile search functionality can be replicated within the site: Although visitors will still need to be redirected to the mobile results homepage to ensure compatibility with their mobile device. Indeed, it does seem that when the people ask, Google answers.

The stats indicate Adword mobile digital marketing budgets (as well as search volumes) look set to surpass Microsoft Adcenter - Undoubtedly, this trend will send a mobile shockwave through the world of digital marketing. Although not completely a rule of thumb, the cost-per-click for PPC Mobile Search digital marketing tends to be lower that regular desk-top browser PPC digital marketing campaigns: At least, they are right now...

With the introduction of Googles new mobile custom search and the latest statistics it is surely time to invest in a PPC mobile search digital marketing campaign: Or, at the very least test those mobile water.

Qudos Digital is a leading digital marketing consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk

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