Keyword Selection Tools For Digital Marketing Campaigns

The key to successful SEO is the selection of suitable keywords, which not only offer value to targeted customers but also provide a suitable ROI. However, the process of finding the most profitable keywords to optimize a web page can be a great struggle. The keyword selection strategy of a digital marketing professional should basically aim to discover a niche area to target, and rank well for certain keywords within that niche.

A fascinating digital marketing fact is that a majority of users that visit a website use a relatively small range of key phrases to get there. Correspondingly, this infers that the most trafficked keywords need not be the most lucrative. However, these terms could help secondary search phrases, creating a high-density mix of key phrases that could garner better rankings for digital marketing purposes.

Here are some useful tools to help you in keyword selection:

SEMRush.com: Considered by digital marketing specialists to be the best tool for analysis, SEMRush.com enables you to view the parallels between landing pages, keywords and percentage of estimated traffic. You just need to type in the domain name of a particular website, and a page with top organic keywords, main competitors and potential ad buyers will be displayed. If you opt for a paid account, you will be able to view in-depth details about the keywords used by your competition.

Alexa.com: The data available through this web information company is a useful resource through which digital marketing professionals could study traffic metrics. Just visit alexa.com and enter the URL of a competitor in the search box. You will be able to view the top ranking keywords for a website, as well as a list of top referrers.

Compete.com: Like Alexa, the data from this source could surprise you, but it is also a helpful way of comparing data of competitors, and check what sort of digital marketing strategy they are using. Type in the website address of your business rival in the given box, click the given link and view the online performance of the keywords they selected for their SEO campaign.

SpyFu.com: This website provides digital marketing professionals with a fast and simple way of viewing snapshot metrics. It allows you to both view competitive key phrases from a different view, as well as check which keywords have high traction in the search engines.

After you select the keywords you wish to target for digital marketing purposes, check if your competitors rank in the top five spots for that keyword on Google. If they do, you can run their website URL through the four tools mentioned above to find out about the kind of traffic they are receiving. If you do the maths right, you will learn which terms could be the most profitable for your business.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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