Integrating SEO With SMO For A Better Digital Marketing Strategy

The simple task of creating social media profiles can make it easier for a particular company to dominate search results for certain digital marketing key phrases. Most search engines trust social networking channels for authentic content about different brands, and generally push results from these sites to the first page of search engine results. This helps interested searchers find information about your company not only on your corporate website, but also on your various social media profile pages.

When social media results for your company appear on the first search results page, competitor websites, as well as pages with negative reviews about your business, will be pushed down to the second or third search results pages. For instance, take the case of Zappos, a shoe brand that created digital marketing profiles on various social media websites. When you run a Google search for the term 'Zappos', the first search results page shows its corporate website, Facebook business page, Twitter profile and YouTube channel page. No competitor brand or pages with negative content are visible.

Google's Local Business Listings can enhance the rankings of your company, whether you have an actual office premises, or are a simple e-commerce business. Business listings on Google are usually given priority over other digital marketing business listings, and can also help improve customer confidence. When customers see that your company is real and credible, they will be more likely to do business with you.

Creating social media profiles and Google business listings are just two ways to improve your search engine rankings, through SMO. Proper optimisation of these profiles can improve your website ranking even further. One way to do this is to ask your fans/followers to post photos, videos and reviews, which would generate a large amount of free digital marketing content for you. As customers begin to create content in their own language, you could reach a wider audience, and improve search results further.

Other than helping you dominate the search results for digital marketing keywords related to your brand, social networking profiles can also help improve the link authority of your corporate website. Advanced Twitter users can consider using trending topics and hash tags (#) in their digital marketing tweets to appear in results on Google Realtime Search.

Social bookmarking websites are another method of generating strong back-links, and improving website traffic. You should consider submitting interesting blog posts to websites like Digg, Redditt, StumbleUpon and Delicious, where people can talk about your company. Smart digital marketing experts also monitor social bookmarking websites regularly, to check how their content is being received by searchers.

After you create social media profiles, it is vital to post comments about upcoming industry events or bad press, quickly. Effective responses that are posted in a timely manner can help you attract a strong social following, and enhance your digital marketing campaign. While posting such responses, it is prudent to use SEO best practices and relevant industry keywords, to improve your search engine position for multiple key phrases.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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