How QR Codes Can Benefit A Digital Marketing Campaign

Search engine optimisation is all about attracting the right sort of visitors to your digital marketing content, and converting them. If a digital marketing expert does SEO well, they are sure to attract the right type of traffic (potential customers). However, unless the SEO efforts of a company are integrated with other digital marketing efforts, the company will not be able to derive full benefits.

Quick Response Technology

Technologically advanced mobile phones, and the 2D barcode, known as quick response code (QR code) technology, is helping to connect digital marketing with traditional marketing. QR codes are specific matrix barcodes, which are readable by camera phones and other scanning devices. Recently, they have become a hot topic in the digital marketing sphere, with a large number of marketing experts beginning to use them in offline advertising campaigns.

Today, you will see QR codes displayed almost everywhere, from signboards on city streets to posters, photos, videos, newspapers and websites. Some of the leading digital marketing brands, such as Ralph Lauren, Louis Vuitton, Ford Motors and Best Buy, have begun to use 2D QR barcodes in printed material for their direct marketing campaigns.

Some types of data that can be stored on a QR code image is text, hyperlinks, telephone numbers, SMS/MMS messages, emails, contact entries and calendar entries. The ability to store a hyperlink gives marketers a variety of possibilities to offer customers. This includes displaying a web page, playing a video, downloading a mobile app, checking-in on Foursquare, 'Liking' something on Facebook, displaying map directions, updating their status on Twitter, and a lot more.

Below are some of the major advantages of QR codes:

. They can help acquire large amounts of website traffic from traditional marketing avenues such as signboards, print ads and direct marketing. For instance, if you display a traditional URL in an ad, it would need to be manually typed out by the user in their phone or computer, before the user can visit the particular link. With QR codes, users would simply have to scan the image with their smartphones, to automatically access digital marketing content.

. They help display instant information about a product. For instance, if a company is distributing direct mail letters about certain products/services, they could include a QR code on the mailer. This QR code could offer the user extra information about a product or a special discount, which may result in immediate sales conversions.

. Analysing a digital marketing campaign: Web services such as Bit.ly allow tracking of QR code, which enables brands to monitor how many people are using their QR code, and measure the success of their campaigns.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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