The Future of Digital Marketing Lies in Relevant Content

Today digital marketing professionals are talking about new concepts like data curation, personalization and social filtering. Users are generating massive amounts of content on social networking, blogging and media sharing websites at a breathtaking pace. Plus, there are a range of content carriers to choose from. The television, the web, smartphones and tablets are all competing to grab user attention.

In this scenario, it is important for Websites to filter content according to the type of audience and geographical area they cater to. As content is harvested for targeted audiences, digital marketing professionals can formulate better campaign strategies to generate profits. Here are some ways how pertinent content, curated from different sources, can have an impact on digital marketing:

1. Increased page views: If a website provides interesting user experiences by adding social media content, videos or interactivity to a page, people will spend more time on that page, as well as click through to other pages of the website. For example, take a video sharing website with rotating digital marketing advertisements. Users that get tired of the video midway would most probably abandon the webpage, not viewing the digital marketing ads. However, if we add social media content like tweets or reviews to this page, we can expect users to stay longer, hopefully bringing in extra revenue.

2. More Participation: When people view messages or reviews from others, they are more likely to post their own comments. People like to have their name and thoughts highlighted for all to see. They are also more likely to return to check and reply to other comments, which have been posted to their message. The increased page impressions could result in extra clicks for digital marketing ads.

3. Loyalty: When customers have a good time on your Website, they are sure to return for more. Just suppose better content increases you return visits by 10 percent. This gives you a 10 percent chance of gaining more revenue. The more profits you make, the more successful your digital marketing strategy will be.

4. Conversion: The three above points, i.e. page views, participation and loyalty can lead to more ad views and resulting sales. Think of a retail website where there are 100,000 visitors a day. If half of these visitors view user comments promoting products, you can expect the sales conversions to rise a few percentage points.

Customers are too busy with their own lives to pay much attention to website content. Lack of time and a short attention span makes it difficult for digital marketing professionals to target them with relevant ads. This makes it even more important to curate content and add relevant social media to your website. This will work to attract user attention, keep them engaged and encourage them to buy.

Qudos Digital is a leading digital marketing consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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