Four Reasons For Including SMO In Digital Marketing Strategies

Most digital marketing experts may have heard a client dismissing the usefulness of social media optimisation, some time in their career. Some of the comments may sound like this:

. About Twitter: "How can a digital marketing message be useful, if it is 140 characters or less"?

. About Facebook: "What a total waste of time". "We don't really need friends, we need profits".

Such comments can make it difficult to justify why businesses need to include social media activities with their digital marketing campaigns. With that in mind, here are a few pointers to help justify SMO, and convince your doubters on why their company should modify their digital marketing strategy, and initiate activities on social media channels.

1. Personal communication: When it comes to personal communication, there is nothing better than social media. It enables interaction between an organization and its customers, fosters better understanding, and improves the potential for customer conversion. Brands that engage their fans or followers on a personal level are considered the best social media optimisers. Such digital marketing activity usually leads to the creation of brand ambassadors.

2. Better SEO: Leading search engines like Google are always modifying their algorithms to improve their search engine credibility. It is believed that in the future such algorithms will embrace signals from social media channels to determine rankings. In fact, Matt Cutts, a top Google executive, confirmed in December 2010 that links from Twitter are incorporated into their search algorithm, which has an impact on keyword rankings.

3. Reputation management: Do you believe that all customers love your product/ service? Think again. Chances are that if you run a search for "your brand name + sucks" on your favourite search engine, you are sure to get some unflattering results. Now, there is no need to feel offended. This exercise is only a helpful demonstration that your customers are always taking about you. Creating profiles on social media sites like Facebook, Twitter and YouTube help you to participate in such conversations, and turn enemies into friends, or even brand ambassadors!

Social media channels are reputed to increase sales and conversions, driving key business goals. Digital marketing specialists, who are well versed in interacting with prospective customers on such websites, can enhance metrics that impact their business, such as website visits, conversions, and sales. According to various digital marketing studies, brands whose products/services are favourably reviewed on social networking websites receive strong payback. In fact, website visitors coming from social media sites are expected to convert into sales, at a much higher rate than normal website visitors!

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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