Five Digital Marketing Strategies for Facebook Messages

Facebook has always been one of the top digital marketing channels on the Internet. In November, 2010, Facebook launched a new ‘Facebook Messages’ feature, which allows users to control inbox communications according to their personal preferences. Through this feature, users will be able to view chat messages, email, SMS texts and Facebook messages, all from a single place. All communications will be merged into a single threaded conversation, enabling users to view the contact history with their friends in one thread.
Here are five useful digital marketing strategies that will help advertisers make the most out of this exciting new Facebook feature.

1. Get a Facebook Presence Fast

Advertisers, you need to create a presence on Facebook quickly. This is important because the privacy settings of a Facebook user decide whether your message will be accepted or bounced back, as well as which folder it will be placed in. You should create a digital marketing campaign to promote your Facebook Page, so people click the ‘Like’ button, and your messages go to the right folder.

2. Allow People To Share Your Facebook Content

Instead of permitting your fans to share full emails, enable them to share small chunks of your message, such as contests, discount offers or coupons. Users are quite particular about the type of brands they like, or the information they share on their profile page. This information shows off their personality to all those who view their profile. Users would rather be known as small-time brand endorsers than hardcore product marketers.

3. Enable Subscribers to Change Email Addresses Easily

Some people change their email client preferences at random. After Facebook began providing yourname@facebook.com email addresses, many people have dumped their old email addresses. In your email preference centre, enable users to unsubscribe to your updates, and change their email address. When you send your users a digital marketing email, add a link in it reminding them to update their email information.

4. Check if Users are Unsubscribing

Digital marketing advertisers should carefully examine the click-through behaviour of users and separate them into different sections, to discover which addresses are drifting away. You can later target that section with suitable new campaigns and offers.

5. Link Your Marketing Strategy with Your Company

Your digital marketing strategy should be a union of all products and services offered by your business. Marketers need to work across sales departments, call centres and retail stores to create one marketing channel. Advertise your Facebook business page through this channel, and confirm/update the email information of all your customers.

It may take some time for consumers to migrate to the new Facebook email account, but it is vital that digital marketing professionals know how to use this new method of connecting with customers. Digital marketing is getting complex everyday, and we need to constantly upgrade our strategies.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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