Enhance Your Digital Marketing Campaign With Optimized Title and Description Tags

One of the most important features of a web page from a search engine perspective is its title and description tag. When a search engine robot lands on a particular page, the first thing it will crawl through to develop rankings, are these very tags. It is only after analysing these tags, that the search engine will check other SEO factors like page content, external links and image alt tags, to determine if they match the topic mentioned in the title and description tags.

Think of yourself as a search engine spider crawling through the Internet searching for relevant links for particular keywords. You will see that most of the content created for digital marketing purposes is pretty similar. They will usually have almost identical content, tables and keyword stuffed metatags, with a miniscule amount of unique content. Now, would you rank such content highly? Your answer would most likely be a confident 'No'.

As a smart digital marketing professional, you need to think of specific key phrases that are competitive enough to topple your rivals. These keywords should be placed throughout your website to define a particular theme. Two of the most common errors made by digital marketing professionals while carrying out this task are:

1. Having insufficient content on a page to differentiate it from pages with similar content.;

2. Lack of a relevant title and description tag

Try using folders or groups of connected pages that have a common topic. In the root page, you should back up your primary keyword with a secondary modifier defining a geographical location, such as London, Essex or Bristol. You can also use other modifiers for a particular service/product, like its colour, size etc. Slowly, you can create a range of pages for each product/service, focussing on elements that a majority of your potential customers would be searching for, such as shape, price, gender, material etc.

One of the worst digital marketing blunders made by newbie marketers is spamming the title and description tags with a collection of key phrases. Instead of stuffing keywords in the title and description tag of the home page, use focussed keywords over each page defining a particular topic. Think of microsites as small pockets of resources that will boost the rankings of your primary landing pages. Digital marketing professionals should remember to use the primary keyword of a website in a focussed manner, to avoid the anguish of being penalised or banned for spamming.

Lastly, back up this digital marketing strategy by creating deep internal links to connect the microsite pages within your main website. This enables digital marketing specialists to create topical areas in their website, while promoting landing pages that help support a home page.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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