Digital Marketing Tips to Get More Out of Google Places

As more people begin using smart phones, it is vital to set up a Google Places page as part of your digital marketing activities. There are three main reasons for this:

. When people run a voice search on Android phones, the first results to appear are from Google local.

. A new enhancement displays a map showing local businesses to the right of the list of ads, making it easy for people to find your business.

. On the search results page, local businesses are listed before organic search results, ensuring more visibility for brands.

Recently, Google launched Hotspot. This feature allows people to recommend places they like. Together with Google Places, Hotspot makes it simpler for people to select a local business. This has lead to digital marketing activities on Google Places becoming even more competitive. Previously, it would take only a few days for a business to get listed in the Google 7 Pack. However, today, your business won't be listed unless it has a 100 percent score. Here are some digital marketing tips for people using Google Places:

1. A perfect score: Fill up all the fields in the Google Places listing form for a 100 percent score. This includes the section about video. There are more than 20 fields to fill, and some digital marketing professionals make the error of leaving a few blank. This could prove costly, when it comes to your ad being displayed on the first search results page.

2. Keywords: Add keywords about the product or service you are offering in the description field. Also, list a few locations that you are targeting. Just like other types of web content, digital marketing specialists should remember not to use excessive keywords.

3. Reviews: Ask your customers to write a good review for your Google Places Page. If both you and your business rivals have the same listing score, Google begins to rank businesses depending on the number of reviews they have. Also, companies with a list of favourable reviews will probably get more conversions.

4. Telephone Directory: We know this sounds too basic, but many digital marketing experts have missed registering their businesses in the telephone directory. Google creates a database and verifies information through established sources of data like telephone directories. A no-show here could reduce the ability of your business to appear on the first page.

5. Other Directories: Digital marketing specialists should also get their clients listed on other popular local directories like Yelp, Bing, Yahoo, Best of the Web, Hotfrog and Foursquare.

Digital marketing for small businesses require both local listings and search engine optimization, to obtain better rankings on search result pages. Digital marketing professionals who follow the tips mentioned above have a stronger chance of their Google Places page ranking well for search queries.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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