Digital Marketing tips for StumbleUpon

StumbleUpon is now one of the most popular social media sites with it estimated to having over 9 million users. Due to its growing popularity there has been a growth in interest in the number of businesses who are considering incorporating it into their digital marketing strategy.

StumbleUpon is a social media site which allows its users to find and rate webpages, photos and videos that are personalised to their own tastes and interests. StumbleUpon hence provides an attractive digital marketing opportunity as having a good presence in the sites engine can increase your companies brand awareness and help generate direct traffic to your site.

If you are considering incorporating StumbleUpon into your digital marketing strategy below are some tips which can help enhance the results you achieve.

Carefully selecting your target audience: this will involve have clear benchmarks for what you want to achieve from your digital marketing activities on StumbleUpon. Once you have defined your objectives select your subjects of interest in accordance with the outcomes you are aiming to achieve and start stubmbling sites of interest. Installing the StumbleUpon toolbar is also a good idea if you will be utilising it in the long term as part of your digital marketing strategy.

Be active: the more sites you review and rate the greater the faster your profile will grow.

Don't oversell: although it is good to contain the key messages you want to achieve from your digital marketing campaign on your profile page don't oversell or overcrowd your page as it can distract visitors and make you lose credibility.

Interact with your target community: taking a long term view and building relationships with other users who are part of your target audience is an important aspect of successful marketing on StumbleUpon.

Personalise your 'About Us' page: this is one of the most important pages for your campaign so make sure you carefully plan what you add to it.

Have a strong cover fold: using interesting titles and visual cues can significantly enhance your presence. Split testing different titles and assessing the response achieved is worth the small effort involved in doing so.

Quality content: create quality content for your digital marketing campaign. In most cases it is better to lead stumblers to individual posts or articles within your site which contain your marketing message than simply to your sites homepage.

Thank your stumblers: thanking users who stumble you will make them remember you as not many users do so.

Qudos Digital is a leading digital marketing consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk

Digital Consultancy

Analytics Online Brand Management Conversion & Usability Digital Strategy SEO Consultancy Training & Recruitment

Contact Us

Qudos Digital
70 London Road,
Twickenham, London TW1 3QS
Tel: 020 8891 2077
Fax: 0845 280 0338
Email: info@qudosdigital.co.uk