Digital Marketing Tips For Engaging Facebook Fans In Different Industry Verticals

If you are wondering why your Facebook fans are not engaging with your carefully crafted business page, here is one reason. Have you ever stopped to think that it might just be a case of 'bad timing'?

According to a recent digital marketing research study, the time at which content is posted on a Facebook page has a lot to do with its engagement ratio. In fact, the study discovered that people are most likely to connect with a Facebook business page on a Thursday or Friday, during office hours, as they look forward to the weekend.

The digital marketing study also learnt that user engagement trends differ from industry to industry. Below are the trends witnessed in some industry verticals:

. Entertainment: Most digital marketing professionals regularly post content for these industries on weekdays, when people mostly watch movies or attend concerts on the weekend. Hence, it is important to take advantage of weekend Facebook activity, and post content on these days.

. Media: Saturdays and Sundays witnessed the highest engagement ratios for media brands. However, digital marketing messages for this industry were mostly posted on Mondays, when user engagement was at its lowest.

. Automotive: It is important to capitalise on Sunday, as car-related brands see the highest engagement on Sundays. Also, less than eight percent of digital marketing content is posted on this day, giving you an edge over your rivals.

. Business and finance: The best day for posting messages is Wednesdays, when the stock-market is at its busiest. User engagement in this sector usually peaks on Wednesdays and Thursdays.

. Retail market: Most digital marketing content for this sector is posted on Fridays, which has a very low average. Instead, it is important to target shoppers on Sundays, as this is when they usually do their weekly shopping.

. Fashion, beauty and healthcare: This sector sees the highest engagement levels on Thursdays, as people begin to get ready for the weekend. Hence, it is important to post your best content on Thursdays.

. Food and Beverage: It has been discovered that user engagement in this vertical peaks on Tuesdays and Saturdays, and falls on Mondays and Thursdays. If you want more engagement from your fans in this sector, Tuesday is the best day to post digital marketing content.

. Sports: This industry has the most activity on Sundays, because most major sports events/matches are scheduled on this day (such as soccer, formula one, and cricket). Instead of posting content on weekdays, it is better to increase the volume of digital marketing messages you send on Sunday mornings.

The opportunities for engaging prospective customers over the weekend are huge, which is why digital marketing professionals should consider scheduling their content to go live, during this period.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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