Digital Marketing Tips for Facebook, YouTube and LinkedIn

As people begin to spend more time on social media channels like Facebook, Twitter or YouTube, digital marketing professionals have more chances to connect with potential customers. The best advice for companies looking to expand their social network is to engage users by taking part in conversations within related communities. This post offers some useful digital marketing tips to get your advertisements up-and-running on the most popular social media platforms:

Facebook

According to statistics, there are more than 500 million Facebook users who actively check their account. The cost of digital marketing ads on Facebook is quite reasonable, which enables even small local businesses to try them out. Facebook ads appear to the right of the screen.

Some of the best practices for Facebook advertisements are:

. Set clear objectives.

. Target a specific audience

. Design your ad so that your product or service is prominent.

. Keep the ad straightforward.

. Add a convincing call to action.

. Ensure that your ads lead to relevant landing pages.

Most digital marketing specialists usually choose to make a landing page a Facebook Fan Page, rather than a page on their company website.

YouTube

After Google, video sharing website YouTube has the highest number of searches. This presents digital marketing professionals with a marvellous opportunity to provide exposure for their advertising activities. A majority of YouTube users are between 18-55 years, with more than half of them visiting weekly.

Ads on YouTube are displayed within videos, or at the side of them. Advertising on YouTube can be pretty pricey, but digital marketing professionals can also choose to advertise through Google Adwords. YouTube offers a range of advertising resources like analytics, tools and how-to guides.

Some of the best practices for advertising on YouTube are:

. Keep it brief: Any message that is longer than a minute increases the chances of a user tuning out.

. Make it captivating: The video should be entertaining and informative enough to keep a user watching till the end.

. Send your important messages early: There are chances that users may stop watching your video midway, so deliver key messages and calls to action early.

LinkedIn

This business networking website adds one new member every second. A few years ago, LinkedIn established 'DirectAds', its own self self-service ad network. Digital marketing specialists also have the option of using Display Ads and Sponsorships on LinkedIn.

Some of the best practices for advertising on LinkedIn are:

. Create efficient ads with specific calls to action.

. Produce multiple ads for each campaign.

. Learn how CPM or CPC bidding works.

We hope you will find this post useful. Stay tuned for our next post on digital marketing options on Twitter, Foursquare and Groupon.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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