Digital Marketing through Bit.ly Link

TMZ announce the death of pop sensation Michael Jackson on June 25, 2009. They did this with a bit.ly link. A bit.ly link is a shortened link that is posted on sites like Twitter. The world was shocked with this news and it is recorded that the bit.ly link received up to 42 clicks every second. This is how people now expect fast news. And companies that provide such news at the rate users expect are very successful in digital marketing. Bit.ly link posting is just one of the many digital marketing techniques that a company or agency could use to promote itself.

Nowadays, people rely more on faster sources of information, rather than slower search engines that provide information at a slower rate in comparison. People have joined social networking sites such as Facebook and Twitter. The 'slower ' of the lot, like Bing and Google have begun serving up people's live updates on the social networks, as well as posting headlines from news and blogs that were published just a while before a corresponding search was conducted. Seeing these changes, company's, agencies and consultancies need to focus on keeping up their digital marketing strategy as well.

Oneupweb conducted a recent survey and found that that 47% of people who were looking for information on a brand viewed real-time results, and they preferred this type of content.

This transformation in how people are changing the way they search, needs to be studied by any company or agency that carries out digital marketing. An agency may have to revise its digital marketing strategy owing to such changes. There are a few things your company will have to do in order to improve its social media channels that will make their digital marketing successful and provide good results faster.

One method that any consultancy or agency could use for digital marketing is to Tweet things that will be appealing when search results are displayed. By doing so, users may be encouraged to click on links that can lead them to your website, helping you in digital marketing. Try to avoid spamming now. Google has claimed that it has been trying to crack down on spamming or anything that resembles spamming. So you need to be careful when it comes to digital marketing through irrelevant posts every now and then.

Starting a 'thread' or conversation about your brand or company, on a social network is a very popular and successful method of digital marketing these days. This popular method can help you in digital marketing by appearing more often in search results. If that is not all, this method of digital marketing can help you gain feedback and allow you to make improvements according to the feedback received.

If you are in search of someone who can help you in digital marketing then contact Qudos Digital is a leading Digital Marketing Consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk

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