A Simple Digital Marketing Tactic That Can Help You Dominate Search Results

One of the easiest ways to dominate search engine results for a particular brand term is to create corporate profiles on social media websites. Some platforms on which you simply must have a profile are Facebook, Twitter and LinkedIn. As search engines are known to trust social media platforms immensely, they often display results from these websites on the first page.

Take the example of Zappos, an online shoe company. This company has run a successful digital marketing campaign that has resulted in their social media profiles dominating search results. If you run a search for the brand 'Zappos' on Google, you will see that the top ten results consist of the main corporate website, as well as profile pages from sites like Facebook, Twitter, Wikipedia, YouTube and CrunchBase.

The creation of a list of social profile pages enable interested searchers to locate relevant content at other locations, if they feel that a company's corporate website would not possess the information they need. This usually includes customer service info like user reviews, ratings and customer comments. Moreover, when your social media profiles are displayed on page one, it pushes other irrelevant results to lower search result pages.

If you use basic digital marketing principles and relevant keywords to properly optimize your social networking profiles, it won't be long before they appear on the first search results page. As you allow customers to generate more content on these profiles by interacting with them regularly, your business will be able to reach a wider audience, and continue to dominate search results.

Learning By Interacting With Customers

Other than helping you dominate search results for branded keywords, social media profiles can also help influence your page rank positively. These profiles can be used to share internal page links with fans. This builds visitor traffic to these pages, enhancing visibility, and improving your overall digital marketing campaign. Digital marketing professionals with advanced social media skills can use trending topics and popular hash tags in their 'tweets', to show up in Google's real-time search results.

A useful digital marketing tactic that could benefit your online promotional activities is submitting blog posts to social bookmarking websites like Digg and Reddit. If done properly, these links can drive a massive amount of traffic to your website and create a whole community of back-links. Use cross-linking principles to enable users to visit your website from blogs, social bookmarking sites and social media profiles.

If you want to ensure that your digital marketing activities are a success, it is important to monitor your social media profiles to see how your audience is responding to your digital marketing tactics. Regular responses to industry developments and negative press, can create a strong social following, and build brand loyalty in times to come.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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