Enhance Your Digital Marketing Strategy With Google Product Feed

Google launched Google Instant in September 2010 to help searchers save time while running searches on the Internet. This digital marketing feature predicts the search query being typed by a user, and modifies the search results shown, depending on each subsequent character entered by the searcher. While it is still too early to analyse the full impact of Google Instant, this feature is now also available on Google Product Search.

Google Product Search is a digital marketing product that helps buyers search for products across the Internet. Businesses who submit a list of their products to Google Product Search have a greater chance of customers finding their products than businesses that don't. Digital marketing companies need to create a Google Product feed for their client, to make buyers aware of new products and special offers launched by their client.

Here are three digital marketing tips on optimizing a product feed, so that products are displayed early on, as a searcher begins typing their query:

1. Use the customization option: The form to be filled for displaying information about your product has numerous pre-defined fields. Even with this much variety, you may still not be able to give an exact description of your product. In such situations, you can use the customizable field option, to accurately define particular parameters of your product that searchers may be looking for. For example, a customer was once looking for a refrigerator of a particular size, to fit into his crowded one-room flat. You don't have to be a digital marketing expert to guess that this customer purchased a refrigerator from the company that displayed information about refrigerator size in their Google Product feed.

2. Provide relevant information only: Google provides 80 pre-determined fields to help digital marketing professionals enter details about their client's products. This does not mean that you have to use all the available fields to describe a product. Remember to only enter information for parameters that truly defines your product, and would be the main purchasing criteria for potential customers. For example, if you are conducting digital marketing activities for a company selling digital cameras, include parameters like zoom, magapixels, flash and so on. You don't have to include too much information, just make sure the details you provide are accurate and relevant.

3. Key elements to add: A digital marketing expert should always include information about the price and brand, as well as a photograph of the product, in its Google Product feed. Buyers usually look for the best value they can get, so make sure that the price is displayed to make it easier for them to pick your product. Some users wish to purchase products only of fixed brands, so keep your brand name at the forefront of the feed.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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