Digital Marketing Proposals For SMBs

It is vital for digital marketing professionals to understand that the needs of small and medium businesses (SMBs) differ from that of large corporate companies. This means that they should try different sales approaches, as this buying group can be a bit cynical of traditional approaches. SMBs should generally be presented with a multi-tiered offering depending on their industry vertical, mode used for communicating with audiences, affinity grouping and so on.

The simplest way to sell digital marketing services to this group is to create ‘tailored solutions’, so that the owner of the company begins to feel that your advertising package will address the unique concerns of their business. Digital marketing products with a local flavour such as Google Places and Facebook Deals need to be developed further to create a referral-shopping platform. Such word-of-mouth shopping platforms can enable sellers to derive greater value from investing in these properties.

Google and Facebook’s feature that uses structured feeds from listing aggregators as a business entity foundation is quite commendable. Nevertheless, there is still a lot of development work that needs to be done, for improving digital marketing precision and enhancing buyer confidence. Here it is interesting to note that the process of managing the business identity (name, address and phone number) of a company can be a big problem. It can be very difficult to get accurate contact information of local companies to sell them one’s digital marketing packages.

While the actual digital marketing solution may be complex, it needs to be presented in an elegantly simple manner. One of the most misunderstood facts about dealing with small businesses is that entrepreneurs are unrefined and should be presented plain messages with not much detail. This is not true, as SMB owners are crafty businessmen who use the most cost-efficient tactics to build their business and reap profits.

A major part of the solution for marketing to SMBs lies in the power of the social graph itself. Most local businesses that are doing well in their field tend to be good at networking within the local community; usually participating in local events and contributing to local causes. Hence, digital marketing companies should consider building simple case studies and value points to explain to these companies how local targeting can be beneficial to their business model.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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