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Digital Marketing Promotions - The Success Stories
The computer company Dell took the papers by storm when it reported that it had made sales up to $6.5 million by promotions on Twitter. This is an example of successful digital marketing. Dell first used digital marketing to promote its consumer products like laptops, but now it plans to use digital marketing to develop its enterprise sales team that sells green computers and IT solutions to major corporations.
Dell also uses its own branded social communities for digital marketing, which it has found to be very successful. Delltechcenter.com allows interaction between customers and technical experts, and is a very useful form of digital marketing, especially when existing customers interact with potential customers. This allows Dell to make deals with very large corporations too.
These social communities not only help with IT related questions but also are a very good form of digital marketing for the company that uses them. If a social community like Twitter is used, and post a link to a webinar, you'll be able to gather emails of people who can prove very useful when you need to use digital marketing. Dell, the computer company, does this very often.
MD of services and social marketing for Avaya, Paul Dunay also finds this kind of digital marketing very helpful. The MD says by monitoring Twitter conversations and then providing relevant information, he was able to aid in its overall digital marketing. He added that if someone posted a query about a competing brand, he could give out material of where all Avaya could help, or he could help out an Avaya customer who is facing trouble. Isn't this a brilliant way of digital marketing or what?!
Dells senior manager Rishi Dave claimed that, "We've been able to track at a high level how customers have come into our communities, what they've talked about, and how that's affected what they've done in an actual sale."
So not only do such networks help in digital marketing, they take the whole process of digital marketing to a whole new level.
Other famous brands like Coca-Cola and Victoria's Secret have been using digital marketing to promote themselves to while creating a large fan base for their company. Sometimes b to b marketing (business to business marketing) can be slightly different from marketing to consumers. Samir Shah, founder and CEO of software company Zephyr, agrees. The company uses a sign up form to follow up on its customers. Any company or agency can use this process if it wishes to make use of digital marketing.
Other social communities such as LinkedIn prove to be very good at digital marketing because they not only capture small consumers but are social communities that attract many large corporations to make deals with a company that promotes itself on the network.
An agency or digital marketing consultancy would know more about such promotions that your company could take advantage of. If you wish to get in contact with such an agency or consultancy, Qudos Digital is a leading Digital Marketing Company and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk
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