Digital Marketing Opportunities in 2011

Digital marketing professionals had been hoping that 2011 would turn into an exciting year for advertising. It has only been a few weeks into the year, and expectations have not been let down. Like stock market players on a bull run, financiers have been poring massive amounts of funds in various digital marketing avenues like social networking channels, online marketing companies and ad technology vendors.

Here is a look at the top five deals made recently:

. Facebook: $500 million

. Groupon: $500 million

. AdKeeper: $35 million

. Dachis Group: $30 million

. Centro: $22.5million

Tracking investments made on digital marketing channels is like watching a 100 metre race at the Olympics. We all want to know who won and who lost, as this information could have a far-reaching impact on the way we do business.

Presently, there are a number of profitable sectors that have seen very little digital marketing activity. They represent interesting opportunities for online marketers who are looking to gain useful business. Some of them are:

Uninteresting Products

Certain products are considered uninteresting by most tech-savvy Internet users, and don't have enough marketing information available online. Some of these products include furnaces, air conditioners, gas-fired boilers and storage sheds. Even though the importance of such amenities is quite high, there are very few online resources giving users information on these products, to help buyers make a decision. This forces interested consumers to visit the offices of local contractors, to learn more about options and prices.

Digital marketing professionals should try to cater to this market, by finding ways to make their humdrum products seem more interesting, easy to understand, and evaluate.

People With Special Interests

In a study conducted by Yahoo, it was discovered than many digital marketing advertisers overlook so called 'uber users'. These users comprise bizarre groups like sports fantasy fans or online gaming enthusiasts, who spend more time on the deeper pages of certain websites, than casual visitors. However, instead of being able to view ads targeted to their interests, general ads like 'reduce weight now' or 'get shinier teeth today' appear on these pages. As these low traffic pages possess a high quality audience, they present a lucrative opportunity for advertisers to display interest-specific advertising.

Non-Profit Groups

Usually, non-profit groups and charitable organizations begin strengthening their marketing efforts towards the end of each year. These appeals help collect cash from people interested in making donations to avail tax deductions. For example, the Red Cross collected more than $30 million from mobile phone users, for survivors of the Haiti earthquake. It is important for digital marketing companies to educate non-profit organizations about online marketing avenues, as it will help them contact the hordes of people hanging out online to generate more funds for their causes.

Qudos Digital is a leading digital marketing consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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