Digital Marketing on Twitter

You may have seen headlines on various digital marketing forums proclaiming that online PPC advertising or search engine optimization is dead. However, if you are a smart digital marketing specialist, you will know that nothing just dies; they simply develop into a new phase, similar to how a caterpillar changes into a butterfly.

Advertising funds that were previously spent on traditional marketing avenues like pamphlets, newspapers or signboards, are now being used in the digital arena. As businesses look for more ways to leverage technology in their favour, social media channels are becoming the most preferred method of connecting with customers.

Recently, Twitter announced plans to enable digital marketing professionals to buy ads on their website much more easily. One of the top social networking websites on the Internet, Twitter has 175 million registered users who post more than 95 million tweets per day. It also has more searches per month than search engines like Yahoo and Bing.

Advertising on Twitter

There are three avenues for digital marketing specialists to advertise on Twitter. They are Promoted Tweets, Promoted Trends and Promoted Accounts. Promoted Tweets are tweets from digital marketing advertisers that are paid to be displayed at the top of search result pages. Promoted Trends allow companies to feature a trend related to their business at the top of the Trends list. Promoted Accounts is a useful method to gain new followers. It highlights your account to people who are most likely to find it appealing, so that they click the 'follow' button.

Each digital marketing option has a Dashboard to manage ads together with a Timeline of Activity. Digital marketing professionals can pick budgets ranging from under $10,000 to over $100,000 per month.

Here are some digital marketing tips to help your business do better on Twitter:

1. Share Information: Give users a glimpse about upcoming company projects and events, and post photos.

2. Monitor: Check comments often to ensure that your business, brand and services are not receiving negative publicity.

3. Interact: Post questions for your followers to learn about their needs.

4. Reply: Whether your business gets positive or negative feedback, respond to them as soon as they are posted.

5. Reward: Post tweets about special offers, discounts and contests to promote your business.

6. Leadership: Show that your company is a leader in your field by posting useful tips and other information. You can also post links to reference articles that are related to your business.

7. Support: When you see terrific tweets posted by your followers, re-tweet them to gain goodwill.

Digital marketing professionals need to fill up a form on the Twitter advertising page to make use of the advertising options on Twitter. Remember, most Twitter users prefer tweets that have a straight and authentic quality about them, so word your tweets accordingly.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

Digital Consultancy

Analytics Online Brand Management Conversion & Usability Digital Strategy SEO Consultancy Training & Recruitment

Contact Us

Qudos Digital
70 London Road,
Twickenham, London TW1 3QS
Tel: 020 8891 2077
Fax: 0845 280 0338
Email: info@qudosdigital.co.uk