Digital Marketing on Squidoo

Have you yet considered utilising Squidoo as part of your digital marketing strategy? If not, at very minimum it is worth assessing whether it could be value in promoting your brand and has the potential to drive a good volume of targeted traffic to your website.

What is Squidoo?

Squidoo is a community website which allows its users to create pages known as lenses on subjects which may be of interest to other users. Squidoo was founded in 2005 and has started attracting significant attention from the digital marketing world due to the face that it is now one of the top 100 most visited sites in the US built on a 91% growth in 2008 alone. Due to its growing popularity it is now estimated that Squidoo has over 1.5 million hand built lenses as of October 2010.

What does effective digital marketing on Squidoo require? Below are some key factors to take into consideration when devising your digital marketing strategy for Squidoo:

. Fundamentally Squidoo is a content sharing website; therefore to ensure success from your digital marketing strategy first and foremost it is essential to produce high quality content which is engaging and provides some form of genuine value to your target audience.

. Optimise your lenses: Like with search engines ensuring your lense is ranked highly within the site for your target keywords is essential. Effective optimisation on Squidoo involves selecting the right keywords which are then included in both the content of your lense and its meta data.

. Consider adding videos to your lenses to make them more engaging.

. Ensure clear call to actions are included in your lenses without making them too sales orientated. Whilst it is essential to effectively lead your viewers to achieve maximum success through your digital marketing efforts on Squidoo, if your lenses simply appear as advertisements they will most likely lose credibility and put users off.

. Interact with other users by joining groups related to your target audience. Like with the more popular social media platforms such as Facebook and Twitter interacting with other users on a more personal level can significantly enhance the gains you can attain from your digital marketing efforts on Squidoo.

Qudos Digital is a leading digital marketing consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk

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