Digital Marketing On Social Networks And Blogs

It is not surprising that many companies are beginning to use social networking sites and blogs, to keep their audience engaged and generate leads. According to a recent survey by HubSpot's '2011 State of Inbound Marketing Report', most of the businesses using these digital marketing platforms are small companies, with larger brands opting to use traditional modes of marketing like print, radio and television.

An interesting digital marketing statistic released by this survey is: small businesses plan to spend around 19 percent of budgets on social media and ten percent on blogging, while large businesses plan to spend only six percent and three percent, respectively. Below are some reasons why small businesses prefer social media and blogs over other methods of digital marketing, compared to larger brands:

. Social networking sites and blogging platforms have lower entry costs and wider audience reach. This helps level the playing field between larger competitors.

. Small companies usually have less branding restrictions. This makes them more likely to take part in community discussions, and keep their audience engaged.

. Big businesses have been around much longer, and are more afraid of people saying negative things about them on social networks and blogs.

. Large brands have become comfortable with their success using other digital marketing methods, like SEO and PPC. Most would rather not experiment with anything new.

If a large company is afraid that an unsatisfied customer may decide to vent out their frustration on one of their social networking profiles, they should still continue with their social media marketing efforts. This is because if someone has a negative experience with your digital marketing brand, you should want to hear about it quickly, so that you can rectify the situation as soon as possible.

Big brands are usually so happy with how things are turning out for them, that they do not bother much about digital marketing options like social media or blogs. However, online marketing is continuously evolving, and those who do not keep up with this new digital marketing technology are in danger of limiting their ability to make profits, over the long term. If we check their philosophy of 'If it is not broken, then don't fix it' further, the research from HubSpot reveals that social networks and blogs have become more important as methods of lead generation, leveraging SEO best practices.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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