Digital Marketing – Issues Faced By Daily Deal Website Users

One of the top priorities of small and medium sized businesses (SMBs) is finding new customers. In their search for new customers, SMBs are using a wide variety of digital marketing techniques to stay ahead in their industry. Here, one of the most popular digital marketing tactics is the promotional offers of daily deal websites. The coupons and discounts on these sites are known to drive large numbers of customers to SMBs, improving their profits significantly.

Companies that want to maximise the benefits accruing from daily deals need to put a lot of thought into preparation and execution. The concept of daily deals seems to be very straightforward. A company has to simply sign up with a daily deals platform, like LivingSocial or Groupon, and enter a few details about their location, business and products. These digital marketing platforms will then send emails to their subscriber base informing them about what they need to do to take advantage of a deal. Some sites have millions of members, such as Groupon.

Some social-deal digital marketing platforms like Foursquare also allow their users to share promotional offers with their friends. After participating in a deal, all that users need to do is pay for the service, print the voucher, and take it down to a nearby retailer where they can exchange it for a product or service. However, if you have previously used daily deals as part of your digital marketing strategy, you may know of various issues commonly encountered by both customers and retailers, such as:

• Lots of buyers flocking to a retail store to take advantage of a digital marketing deal, and creating purchase volume that a retailer may not be able to handle.

• Customers getting bothered if they are asked to wait too long to get the discounted product/service they purchased. This usually results from improper planning.

• Sometimes, brands may offer massive discounts to attract loyal customers, but instead get short-term deal searchers with no brand loyalty. As such customers do not generate repeat sales; they bring no real value to a business.

Basically, daily deal websites can help SMBs in two ways, firstly to garner new customers, and secondly to get rid of excess inventory that remains unsold at regular prices. Whatever their digital marketing objective, retailers should make sure that customers have a good experience, so that they get additional business from the customer in the future.

Qudos Digital is a leading digital marketing consultancy, and can be contacted on 0845 388 5583 or info@qudosdigital.co.uk.

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