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Digital Marketing Improvements In Search
Over the years, Google has brought various enhancements to its search product. When Microsoft's Bing positioned itself as a decision search engine, Google decided to step forward and announce that search is about removing barriers from finding something, and stopping the derailment of a searcher's thought process. One such search feature in this direction is Google Instant Pages. This newly launched search feature is an enhancement over Google Instant, launched in 2010. It anticipates the most popular digital marketing searches and generates cached entry points, with no delay for page load.
The main advantage of Google Instant Pages is that is reduces the time spent by a searcher on a digital marketing query. Every month, people living across the world run billions of search queries on Google. Hence, the thought that a large number of people would benefit through faster search speeds, is a development worth writing home about. However, the main problem with Google's fascination with speed is that Google is concerned more with providing immediate gratification for each search, than helping users on their journey of discovery.
Fast search speeds are useful when a person is searching for a simple answer, such as capital of France or weather in London. However, what happens if an individual requires data from multiple sources to help them make a decision about visiting a place or purchasing a product? Also, what if work or family life hinders a searcher from looking for in-depth information at a stretch? According to various digital marketing experts, search comes from a desire to discover new information or reach a decision. In most cases, a few seconds saved per search, though useful, will not result in searchers using the search engine more often.
Instead what online searchers need is a search feature that allows them to store digital marketing information, as they progress through the search process. According to various digital marketing statistics, consumers usually use Google to learn about pricing and product features. In fact, an average consumer will generally search for information about a digital marketing product, for approximately two months, before making a decision.
This digital marketing data points to the fact that Google is busy creating short term solutions with Instant Pages, when consumers are actually looking for long-term answers in the shape of catalogues that help them store information as they collect it.
Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.
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