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Digital Marketing - Get Yours Connected
The term Connected Marketing has been around for a long time - A phrase used for more than a decade to define the word-of-mouth advertising used to generate interest in products and services through social interaction. The fundamental difference being today Connected Marketing includes a range of offline advertising and Digital Marketing tactics such as PPC, SEO, Mobile and Social Media.
Every marketing tactic rubs off on the other in some way: And it may not always be a 50/50 relationship. People, platforms and processes are what make Connected Marketing a reality and dictate conversions. Measuring the impact offline advertising and Digital Marketing strategies - PPC, SEO, Mobile and Social Media - have upon each other is critical - To measure this effectively one must be able to make accurate assessments through the correlation of analytics and metrics: Conversions and visitor engagement statistics gathered from a range of test campaigns and budgets tested over time.
A Complex Web
From the information gathered a Digital Marketing framework can be formulated. Connected Marketing thrives within the somewhat complex love triangle that exists between online search, mobile and social media. Realising the affect they have upon each other can be hugely advantageous with regards to the success of any Digital Marketing campaign.
Testing the Water
Testing campaigns and budgets over time can provide much insight into conversions and the impact your off and online marketing tactics have upon each other. For example, the impact of reducing the budget for a PPC Digital Marketing campaign upon revenue and conversions could be measured through testing. The campaign can then be optimised accordingly to produce better results - Particularly useful when expensive Digital Marketing tactics like PPC are in play.
The Balance of Power
Connected Marketing is a term that refers to the assessment of the affect marketing tactics have upon each other - Collating Data and understanding that Data is ALL. While in the future the balance of power may level out, 50/50 simply is not how the trend is going right now - Within the realms of Connected Marketing content can be developed for SEO Digital Marketing as well as a variety of social media messaging possibilities assessed.
Connected Marketing can optimise off and online marketing strategies ensuring they are worked to the max: And right now there has never been a more apt time to get collating AND get creative with your Digital Marketing strategies.
Qudos Digital is a leading digital marketing consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk
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Qudos Digital
70 London Road,
Twickenham, London TW1 3QS
Tel: 020 8891 2077
Fax: 0845 280 0338
Email: info@qudosdigital.co.uk
