Digital Marketing – Data Sources Used By Siri

Usually, Google has always taken the lead while controlling the ‘local discovery’ feature of search. However, according to recent developments in the digital marketing world, this is set to change, mainly due to the launch of the iPhone 4S. This smartphone has created a huge digital marketing impact with ‘Siri’, its new voice recognition based ‘search engine’ for mobile devices. Many media analysts have termed this app as a ‘killer app’, especially with regard to local search.

Google, in turn, has responded to the threat posed by Siri in a way that shows how important it is for them, to make their local search product better. It recently announced that it will be using another method of updating details on Google Places pages. According to a leading digital marketing expert, instead of relying on the page owner to manually update his/her listing, Google will automatically modify the Places page with information submitted by users or information from other identified websites. After Google updates a listing, the page owner will be notified by a system-generated email.

The main problem here is that digital marketing specialists do not know for sure, which websites Google is referring to while making these updates. In fact, many have begun wondering about the chances of foul play happening, a common SEO-related occurrence nowadays. So, what does Yelp have to do with all this? Well, Yelp is one of the digital marketing sources through which Siri gets its data.

Surprisingly, the Siri application launched by Apple collects data from a range of sources to provide answers to search queries. Depending on the type of search run, Siri may check business listings on a wide range of sites, such as Yelp, Yahoo, Localeze, CityGrid or BooRah. These are just a few of the digital marketing sources, which experts believe are used by Siri. In some cases, Siri also appears to merge data from different sources.

With regard to Google Places, Google has announced that they would be automatically updating claimed listings with data from third-party sources they trust, if they think that the information provided by these sources is more accurate than the details that were entered by the page owner in the Places Dashboard. The main objective of this decision is to enhance index quality. If this digital marketing programme is implemented in a prudent way, there is a good chance of it becoming a big success.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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