Digital Marketing Checklist

As the world of search evolves rapidly, it is important for digital marketing professionals to stay ahead of their competitors, by tackling the important things first. Here below is a useful digital marketing checklist to help you out.

. List your website on sites like Yelp, which allow users to write reviews and rate local businesses. In fact, the amount of reviews on Yelp recently reached 11 million.

. Add your client's website to niche listings, like UrbanSpoon for restaurants. You can also add them to Internet yellow pages, to help customers conduct specific searches, based on topic or industry.

. Get listed on social networking websites such as Facebook, Twitter and LinkedIn. There are a massive number of people using these sites, as well as the search features built into them.

. A Facebook page or Twitter profile can also help you closely connect with potential customers, generating conversations and brand awareness, which can lead to higher sales from digital marketing activities.

. Improve a client's mobile presence by claiming a business listing on Google. This will enable their website to show-up for Google-Map based searches.

. Ensure that a client's business location is correctly entered on location-based social networking sites for mobile phones, like Foursquare and Gowalla.

. Encourage your current customers to write favourable reviews on sites like Yelp, Foursquare and Facebook, by offering them various digital marketing incentives and discounts.

. Create some digital marketing offers on websites like Groupon.

. Check that the latest contact information is displayed on a client's website. This includes phone number, email address, and location of office and retail stores.

. Visit your local Chamber of Commerce, Better Business Bureau and Internet Yellow Pages websites, and ensure that the contact details of your digital marketing client are correctly displayed.

. Ensure that the client's website is packed with relevant information about the products or services being sold, which is arranged in a logical order. This will make it easy for a customer to browse through the website.

. Add product lists to the website. These lists should have details such as SKU, product numbers, and descriptions, and should be present even if the website does not have the facility for customers to order products online. This information can improve product awareness, and help generate useful leads.

. Ensure that the company's contact information, especially the phone number, is prominently displayed across all web pages of their website.

These digital marketing strategies can help you enhance the possibility of prospective customers finding the goods/services of your client. As a smart digital marketing expert once said, "do not try to boil the ocean". Instead, attempt each tip one at a time, and you will soon begin to view great changes.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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Tel: 020 8891 2077
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Email: info@qudosdigital.co.uk