Digital Marketing Apps That Increase Customer Confidence

Social media has often been examined in a narrow light by digital marketing professionals, who think of it merely as a channel through which they can push their ads at a larger, more demographically targeted audience. Here, it is important to note that most social media users don’t log on to a social networking site to shop, but to socialise with their friends/colleagues. According to a leading digital marketing specialist, making a purchase on Facebook is generally around 10th on the list of things most people wish to do here.

Hence, using Facebook as a television channel for displaying ones digital marketing ads, and wishing people would buy something, is quite unrealistic. Of course, Facebook ads always do have some impact on sales, but it is definitely not the best way of using social media to improve your business prospects. You can always cover your bases, by investing some of your digital marketing funds in social media, but stay away from expecting these ads to get all your profits for you.

Well, if you are wondering what works then check out the digital marketing strategies of retailers like Walmart, Starbucks, Wet Seal and Amazon. The main things these companies are doing differently are integrating social interaction and customer collaboration activities into their social media strategy. A few months ago, jeans maker Levi's developed its ‘Friends Store’ to take advantage of the social nature of shopping, in the online sphere. Social networking websites are not a broadcast channel, through which digital marketing messages can be pushed on to the consumer. Instead, they are a means to connect and share ideas with a strong group of prospective consumers.

Compared to display ads that merely serve a plain digital marketing message, activities like collaboration help build trust among consumers that increases the chances of getting conversions, in the long run. Additionally, mobile applications like The Good Guide and Google Goggles, which help consumers view information other than prices/availability, are modifying the way companies do business in the online market. While Google Goggles shows product reviews on scanning a product label, a barcode or QR code; Good Guide displays hiring policies and environmental facts for the product being checked out by the prospective customer.

This enables discerning consumers to confidently select between the products of competing companies, whether they are shopping in a store or online. Additionally, they begin to feel less vulnerable about making purchases.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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