Customized e-Commerce Websites - Raise Conversions - Reduce Digital Marketing Advertising Costs

Overall the average conversion and closure for an e-commerce website is around 2.8%: Not particularly enthralling Digital Marketing results. In comparison, if the most thriving e-commerce sites are averaged aside conversion and closure rises to around 9% - A significant and impressive difference which amounts to approximately 70%.

The most significant failing for most e-commerce sites with poor conversion rates is they are one-size to fit all. it offers the same style, colours and content to everyone - Which throws aside the reality which is; what motivates and attracts one person will not necessarily have the same impact upon another: After all, people ARE individuals and that is what customized e-commerce websites are about.

Customer Insight - Moving it UP a Level

The latest personalisation-customisation software technologies identify the visitors' preferences and customise the site in real time. Instantly, they feel more at home and so are more likely to interact - Resulting in higher conversions. This is a big step up and away from any previous software. This software bases the customisation upon a range of psychological and behavioural principles triggered by language and the visitors' responses to the websites functions and features - As opposed to purchase history, demographic data and search comparatives.

This is a whole new perspective upon customer insight and is valuable information with regards to Digital Marketing. Not only can conversion rates soar Digital Marketing costs for advertising can be halved if not dramatically reduced.

The Custom Experience

The software has eight portrait types which trigger specific customisations for each portrait - One of the most fundamental customisation triggers is language selection. This means advertising and content can actually be customised to suit each specific language's behavioural profile and portrait.

Tailoring Google Adword, content advertising and content network Campaigns alongside key search and customisation software can significantly UP conversion rates. For example - A Google Adword Digital Marketing Campaign could be customised to suit a specific profile-portrait type with this software. For instance, recommendations, awards, and references might draw the attention of a specific profile, such as online community enthusiasts.

Combining SEO Digital Marketing strategies alongside the latest technology can target and attract profile specific visitors to e-commerce website pages which have been customised and optimised to match that specific profile. This enhances the visitors experience which leads to better conversion rates.

ALL Data is Valuable

This latest technology is not a replacement for more traditional website traffic and demographic analytics - The data these programs collect is very different and remains valuable and relevant with regards to implementing sound Digital Marketing strategies. With this type of Behavioural Data marketers can send targeted outbound advertising - email, banner advertising and PPC for example - to drive specific traffic to specific pages within an e-commerce website. To date this technology has increased conversions by up to 70% - A Digital Marketing avenue not to be ignored.

Qudos Digital is a leading digital marketing consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk

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Qudos Digital
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Tel: 020 8891 2077
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Email: info@qudosdigital.co.uk