Creating A Good Digital Marketing Ad

If a digital marketing professional is signed on to promote a well-known brand on Facebook, they are really lucky. Fans will begin joining the fan page of the brand, almost as soon as it is set-up. However, most digital marketing specialists are never that fortunate, and are paid to conduct social media campaigns for small and medium sized businesses only. This makes it imperative for them to find some good reasons why Facebook users should be drawn to them.

Think of it like this: If a person who is 4'11" in height stands before someone, and yells "I am nine feet tall", it would not have any effect. To get noticed, little guys need to concentrate on highlighting other factors such as reduced pricing, special offers, USPs, and so on. If you brand is already well known, and you want to leverage its value, the rest of the ad copy shouldn't mention it repeatedly, since it is not required. For instance, if your return policy is something most of your customers are familiar with, there is no need to shout about it in your digital marketing ad. Interested customers, who are looking for information about it, can check your website for the detailed return policy.

An ad unit is not just an ad unit, but a tasty menu of digital marketing links, which could even include the link of your client's website. Over the last few years, the developers at Google have experimented with PPC ads, getting them to closely blend with search results, and improve the search experience of a user. Even if most searchers feel that digital marketing ads are not similar to natural search results, it is little cues (like keyword stuffed URLs) that help them notice the difference, rather than anything from Google's end.

A large number of searchers would like to think that SERPs are helpful sources of information, as opposed to being a business listing of companies that are conducting aggressive digital marketing campaigns. This tendency is inflated when it comes to the large Sitelinks ad unit, which closely resembles the same unit, which is served in general SERP listings. If a digital marketing specialist has bid for expensive clicks from this ad unit, it could backfire on them. However, in most cases, clicks on this unit cost less than 10 cents. It could help draw attention away from market competitors who may be 'sailing ahead' of your client, by using their brand name.

If you want a customer to buy your product/service, do not be ambiguous about asking them to "buy now". A strong call-to-action motivates prospective customers to click the 'Paypal' or 'Google Checkout' button on your shopping cart, and make the purchase immediately.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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