Blogging benefits for SEO

Here's a question that has been posed by SEO experts time and again "does blogging help in search engine optimization?" Definitely!! Why do we blog? Is it with the intent of achieving great visibility? Not at the onset but once the site is up and about every blogger wants it.

A blog is the digital counterpart of the journal where content can be posted quickly and with ease.

Initially, blogs were maintained mostly by individuals who wanted to share information and ideas about a certain subject. Now as business and marketing tools, blogs have come into their own.

Blogs have all the features of a website and are really no different from them. Blogging involves optimizing a document so that it can be indexed, categorized and ranked by a search engine.

By being aware of the ways in which this channel can be utilized for digital marketing, experts can reap greater benefits from their digital marketing campaigns.

Digital marketing Benefits

Blogs naturally perform certain actions that help them earn higher search engine rankings. Sometimes blogs achieve high rankings faster than a regular website. A blog's natural advantage is that it is easier and faster to publish than a regular Website and search engines prefer sites where the content is frequently updated. Needless to say that this natural advantage also greatly increases a blog's ranking.

Digital marketing experts can capitalizing on this aspect of a blog and use it to promote their new products or brands as information through this channel will reach the users faster.

Blogger, Wordpress and Typepad are some of the popular blog hosts. These hosts may offer a few options for publishing a blog, namely:

1. To a new domain/ IP address.

2. To the sub domain of an existing website.

3. To the sub directory of an existing website.

Publishing on any of these will get you access to the blog's user friendly publishing tools but the distinct advantage of publishing it on a new domain altogether is gaining true external inbound links.

Digital marketing experts need to understand that the idea is to make your blog completely different from the website. Having a different IP address enables the ability to point links back to the main site and have search engines credit them as true external inbound links.

By harnessing this potential of the blog and channelizing it towards the main site digital marketing experts can achieve high SEO rankings for their main site as well.

Blogging soft-wares allow content aggregation as per themes or topics making it easier to algorithmically categorize content. By structuring content in a way that is easier for search engines to understand, digital marketing experts can hope to have higher rankings in some niche topics.

Writing relevant keyword based content is simpler on a blog. Given the tools available on a blogging platform, labeling, categorizing and tagging articles by sub-topics becomes very convenient.

With the ease of writing also comes the ease of placing keywords - the strongest tool in the digital marketing book. Digital marketing experts can use the rich text editor to effectively control the amount of keywords within the body content and closing paragraph. The rich text editor also allows you to use heading, italic tags and bold without much complication.

A ready benefit for digital marketing experts is the availability of search engine friendly URLs that most blog software offers. The uncomplicated URL structure makes it fairly easy for search engine spiders to find and 'crawl' the contents of the blog.

Features like comments and trackbacks encourage interaction. Active blog communities create citations from other sites that search engines consider for ranking. Blog loyalists can increase a site's visibility by promoting it on forums, other blogs and in the comments of their own blogs.

Blogging if used effectively can become a very powerful tool in the hands of the digital marketing expert. So, blog away!!

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk

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