Recently Apple acquired the digital marketing company called Quattro Wireless. Google is a dominant company in the digital marketing field too. Apple already specialized in selling hardware, namely the iPhone and now it has taken over a digital marketing agency as well. Google on the other hand stayed dominant in digital marketing before it launched the Nexus One. Both companies now sell their phones on their websites as well. This shows that now both forms compete not only in mobile technology, but also in digital marketing as well.

According to the director of industry initiatives and partnerships at the Mobile Marketing Association (MMA) Kristine van Dillen, “Apple had the [phone] hardware first and now is buying into monetization platforms. Google had monetization of content first and now it is moving into hardware.”

CEO of mobile ad network Greystripe, Michael Chang added that, “Each platform owner has realized that they need to take responsibility for multiple revenue streams for content delivered through their platform, both the end-consumer paying and through advertising. Google gets this, Apple gets this and the other platform owners are figuring it out.”

With the launch of the iPhone, digital marketing firms have been given opportunities to develop themselves. Now Apple itself has acquired a digital marketing agency that puts Google and Apple in competition in mobile hardware, digital marketing and e-commerce as both sell their phones online on their website.

Patrick Moorhead, VP and director of mobile platforms at Draftfcb felt that this kind of competition would prove to be very beneficial for the entire industry. He felt that this competition has raised the competition for other mobile companies also. This raise in the bar has also affected many carriers as well. Everyone in the industry will be competing now to try to be the best.

This competition between Google and Apple may be very beneficial for digital marketing via mobile, according to experts. Both companies have invested billions of dollars in this competition.

These companies are looking to make money through digital marketing via mobile. As a result of this competition, many other digital marketing firms will enter the market. Even an agency or consultancy that was on the sideline will now have to gear up its activities if it wants to make money. Digital marketers should expect an increase in advertisement impressions on mobile phones as well as a growth in analytics.
By a digital marketing consultancy or agency offering different type of advertisement mediums, they are bound to gain a more ‘richer advertising experience’ according to van Dillen.

One such agency is Qudos Digital. Qudos Digital is a leading Digital Marketing Agency and can be contacted on 0845 388 5583 or info@qudosdigital.co.uk