Search giant Google has always been working towards speeding up the search process for Internet users. In 2010, it launched Google Instant, and in June 2011, it launched Google Instant Pages. Having a fast search engine that predicts queries is useful if a searcher is seeking information that can be found in a single session. However, if a user requires data from multiple sources to make a decision, then Instant may not serve their purpose, efficiently.

The process of conducting a digital marketing search on the Internet comes from an inherent desire to discover new facts about certain topics, or to make a decision about something. Online search is more of a journey than a destination, and though saving a few seconds here and there can add up to a lot, it is not something that searchers will reward with future usage. Instead, what searchers require is a search engine that allows them to store information they collect, while running searches for particular digital marketing keywords.

According to various digital marketing statistics, a majority of people using search engines are using them to conduct digital marketing research about product features and pricing. It has also been discovered that digital marketing categories like consumer electronics, mobile phones and laptops have a high search volume, with consumers repeatedly conducting searches to learn about the various products available in the market. These searches may sometimes be run over a long period, spanning weeks and months, before a purchase is finally made.

While Google Instant Pages improves the destination phase of a searching pattern, it underserves the discovery phase. If a person wants information about the weather in London for next Tuesday, it is useful. However, if a searcher wants to know about the best smartphone with a monthly tariff of under £30 per month, they will find it inadequate.

Google’s improved search speed offerings (Google Instant and Google Instant Pages) focus more on short-term responses, than offering long-term solutions. Searchers should instead be provided a system through which they can create a catalogue of the digital marketing information they collect, which can be later referred to. As the searcher continues to run searches from week to week, they can check information from sites they have previously visited, giving them a smoother and more positive digital marketing experience.

Qudos Digital is a leading digital marketing agency, and can be contacted on 0845 388 5583 or info@qudosdigital.co.uk.