The curation of a great museum is defined not only by what is inside, but also by what has been left out. Similarly, a solution should be simple, nothing more. Anything that gets 80 percent of the work done with 20 percent of the effort is a good solution.

Over the past few months, analysts who have been observing the digital marketing industry have noticed something peculiar. This observation has been made regarding marketing tools and marketing-related content.

As anyone with a background in marketing knows, the value of something is partly interpreted by the difficulty of the task. The more difficult it is to perform a particular task, the more valuable it is. This puts digital marketing professionals in an interesting position. The simpler it is for them to do online marketing for a client’s business, the less they get paid. In comparison to marketing rates, the cost of creating content (blogging) is much lower.

This has resulted in the development of an attitude, whereby some digital marketing professionals think of creating cheap content, just to make their digital marketing task look more challenging, so that they can charge more for the work they do. Of course, this is not a deception that is consciously done, but rather a type of thinking that is promoted by the systems and practices in an extremely competitive online marketing world.

This may seem like an awful disservice to many sincere digital marketing businesses. It is not that the expertise provided by these companies is not valuable; it is just that sometimes, it may actually be superfluous. This means that the tough job of digital marketing specialists is not exactly as difficult as marketing experts make it out to be.

There is a very simple recipe for marketing success, which extends to every digital marketing channel. Even though you may not be the best online marketer on the planet, the regular practice of this easy formula will ensure you success in any digital marketing campaign you may be asked to design. Here it goes:

All marketing tasks can be broken down into four main steps:

1. Research
2. Creation
3. Promotion
4. Analysis

In addition, it is important to define goals/outcomes at each of the above steps, to ensure that the process does not disintegrate. When one focuses on the outcome at each stage, the digital marketing process is optimised, resulting in a better performing campaign.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.